Elyse Mayer

Vice President Product Marketing

Panorama Education

Dec 2025 - Current (10 months)

VP Marketing

Paradox A Workday Company

Feb 2021 - Dec 2025 (4 years 11 months)

Head Of Marketing

Symphony Talent

Jan 2020 - Feb 2021 (1 year 2 months)

Reported to the CEO to integrate GTM and brand strategy post-acquisition; integrated global teams and built product marketing, demand, and content functions; built client conference for 1,000 attendees; drove client advocacy and expansion through acquisition.

VP of Marketing

SmashFly Technologies

Jun 2019 - Jan 2020 (8 months)

Director of Marketing

SmashFly Technologies

Mar 2018 - Jun 2019 (1 year 4 months)

Built product marketing function and oversaw demand, content, and enablement.

Director of Content

SmashFly Technologies

Jun 2017 - Mar 2018 (10 months)

Led storytelling and positioning across all content and social marketing.

Content Manager

SmashFly Technologies

Mar 2016 - Jun 2017 (1 year 4 months)

At SmashFly, we believe in the power of purpose and the potential that's unleashed when people and organizations connect through it.

Our Recruitment Marketing Platform empowers you to master the art and science of attracting and hiring the right people by marketing your employer brand and jobs through every recruiting channel, creating and nurturing relationships earlier so you’re always ready to hire, and measuring every touchpoint in the candidate journey so you can better invest your resources.

Candidates have choices. Our recruiting software and services help ensure they choose your organization by dramatically improving the front-end of your recruiting process, so you build relationships ahead of your competitio

Content Strategist

SmashFly Technologies

Mar 2015 - Mar 2016 (1 year 1 month)

Senior Content Producer

Imagination Publishing

Aug 2013 - Feb 2015 (1 year 7 months)

Imagination is a custom content agency in Chicago. We work with Fortune 500 brands, associations and non-profit organizations to help create and strengthen relationships with their customers using quality, targeted content.

Integrate content, social, email, paid, brand strategy to drive overall business objectives such as lead generation, brand awareness/loyalty and increased sales. I lead social media strategy, content creation/planning and execution; implement and lead email marketing campaigns and weekly blog; collaborate in distribution planning, story arcs, blogger and influencer outreach, writing and editing, paid promotions, SEO, analytics, lead nurturing and client reports.

I have a broad understanding of con

Senior Social Media Manager

Symmetri Marketing Group

Oct 2012 - Aug 2013 (11 months)

Symmetri Marketing Group is a full-service, integrated, business-to-business agency, born out of a desire to help organizations uncover their brand promise, and realize the power of truly integrated traditional and digital communications.

Schawk Inc./BrandSquare awarded a 2012 BtoB Magazine Social Media Marketing Award for Best Use of Twitter

Familiarity with CPG, retail and professional services industries in relation to Schawk’s clientele/prospects
Drove B2B objectives—increase in sales, conversions, qualified leads and broaden thought leadership—for various clients through integrated digital marketing programs
Trained/managed social media team members and oversaw writing, content planning, execution and

Social Media Manager

Symmetri Marketing Group

Aug 2011 - Sep 2012 (1 year 2 months)

Team Marketing Assistant

ComBlu

Apr 2010 - Aug 2011 (1 year 5 months)

This position at ComBlu helped focus and enhance my skills and garner a broader understanding of community building, content strategy, social media and social engagement marketing:

Helped drive social media strategy, social listening, content analysis and creation across numerous clients
Managed project deadlines on a both a daily and long-term basis
Trained team members on company project standards and assured compliance with set standards
Gained deep knowledge of online community best practices by researching branded communities for our annual study
Learned Syomos tools and created research dashboards for both ComBlu’s marketing team and clients
Assisted in engagement tactics for the WePC community on

Publicity Intern

Independent Publishers Group

Nov 2009 - Apr 2010 (6 months)

I thoroughly enjoyed my six months at IPG and really grew to understand how to pitch a book rather than just review or summarize it. As writing, editing and influencer communication are some of my strengths, this position helped me hone my talents and develop a stronger understanding of media strategy and relations.

Wrote press releases and media pitch letters for both Trafalgar Square Publishing (TSP) and IPG client titles.
Responsible for all TSP Spring 2010 review-only titles—writing press releases, creating media lists and coordinating mailings.
Managed and fulfilled all review copy requests for TSP titles.
Researched potential outlets in both traditional and social media for a wide variety of TSP and IPG t

Event/Sales Intern

StyleChicagocom

Jun 2009 - Aug 2009 (3 months)

This position helped me to understand the strategy and benefits of online marketing and advertising and introduced me to the workings of an online business. I touched on all aspects of the business during my internship: editorial, research, sales and event planning.

I wrote and coded narratives for online publication and researched a wide variety of retail stores, restaurants, etc., which included speaking with owners and managers. I actively spoke with clients and potential clients to generate product donations for event goodie bags. I assisted in generating membership and event attendance by outreaching to businesses with our target audience.

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Elyse Mayer

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