S

Sameer Madni

About

Detail

Integrated Marketing Leader | CSM® | CSPO® | Board Member
Toronto, Ontario, Canada

Timeline


work
Job
school
Education
folder
Project

Résumé


Jobs verified_user 0% verified
  • O
    Orbit Marketing Manager
    OTIP Ontario Teachers Insurance Plan
    Apr 2023 - Current (2 years 3 months)
  • E
    Manager, Mktg Strategy & Transformation (contract)
    Export Development Canada Exportation et dveloppement Canada
    Jan 2022 - Aug 2022 (8 months)
    • Supported the development of the 2022 and 2023 Marketing strategy, and helped operationalize the 2022 Marketing strategy. • Improved the marketing reporting to better communicate to Executives the contribution of the Marketing function to customer impact. • Facilitated EDC’s Agile Transformation as it relates to Marketing best practices, with a focus on DEI. • Aligned with and adopted Agile methodologies and mindset. • Developed and supported the marketing-wide initiative to upskill marketers, aligned with the vision to always be best-in-class.
  • M
    Principal Consultant
    Marketing Consulting
    Feb 2014 - Apr 2023 (9 years 3 months)
    Working on concurrent assignments across corporate and non-profit sectors. Providing strategic marketing consulting, grant proposals development as well as stakeholder advocacy capabilities honed through extensive experience in financial services, B2B and Not-for-Profit. Not-for-Profit: Developing briefing notes, funding partnerships, communications strategies as well as strategic sponsorship proposals in support of stakeholder advocacy. Applying varied skills to develop grant proposals to help secure funding in the not-for-profit sector. Financial Services: Leading complex marketing initiatives involving value proposition development, product bundling as well as change management, in collaboration with Sales, Product and Data teams. A
  • C
    Group Marketing Manager
    CIBC
    May 2008 - Jan 2014 (5 years 9 months)
    Led the Acquisition marketing strategies and execution of programs for core banking products under the President’s Choice Financial brand. Helped re-energize the brand by focusing strategically on “back-to-basics” product differentiation, identifying the alignment of the core value proposition with the values and priorities of growing new customer segments, e.g. new Canadians.
  • RBC Insurance
    Manager, Marketing Strategies
    RBC Insurance
    Aug 2007 - May 2008 (10 months)
    Developed strategic initiatives to help meet aggressive growth targets for Life & Health as well as Home & Auto lines of business. Championed and initiated the development of an acquisition response model for selling Life direct.
  • N
    Fundraising Consultant and Grants Writer
    Not for Profit
    Jan 2005 - Jan 2007 (2 years 1 month)
    Noteworthy engagements (via sub-contracts) include several proposals developed primarily in support of SOS Children’s Villages, Saint Anthony's Hospital as well as Centro de Salud Esperanza, all of which were successfully funded in whole.
  • D
    Account Director
    DAC Group
    Jan 2003 - Jan 2005 (2 years 1 month)
    Provided national directional marketing solutions as well as support for agency's SEM/ SEO services' cross-sell in service of thirty-four B2B/ B2C clients including Ontario Ministry of Health, RBC Insurance, Canon, Subaru, ADP, BFI, Home Hardware, Mercer, Mr. Rooter, PwC, Air Liquide and others. Also served as editor of the quarterly Think Gold newsletter.
  • C
    Marketing Manager, Retail Customer Offers
    CIBC
    Jan 2001 - Jan 2003 (2 years 1 month)
    Developed acquisition campaigns to grow the bank’s personal loans, HELOC/ unsecured lines of credit, overdraft and auto loans businesses. Received the added mandate to build corresponding campaigns to improve customer retention. Led the Credit Process Re-engineering under Brand Promise cross-functional initiative from the marketing perspective. Also led the research initiative to validate the overdraft protection pricing strategy in effect at the time.
  • TDK
    Group Marketing Manager, TD Access
    TDK
    Jan 1998 - Jan 2000 (2 years 1 month)
    Led the process of defining the new positioning for the re-launch of TD Access e-banking. Launched TD Waterhouse U.S. Banking services, targeted at Canadian "snow-birds".
  • S
    Account Director
    Saatchi & Saatchi
    Jan 1993 - Jan 1998 (5 years 1 month)
    Main clients included Citibank retail banking, Snickers, Hitachi, Novartis, Almarai dairy products and Shell motor oils.
Education verified_user 0% verified
  • University of Mumbai
    Bachelor of Commerce (B.Com, Economics
    University of Mumbai
Projects verified_user 0% verified
    This is a community-created genome.