Manager, Mktg Strategy & Transformation (contract)
Export Development Canada Exportation et dveloppement Canada
Jan 2022 - Aug 2022 (8 months)
• Supported the development of the 2022 and 2023 Marketing strategy, and helped operationalize the 2022 Marketing strategy.
• Improved the marketing reporting to better communicate to Executives the contribution of the Marketing function to customer impact.
• Facilitated EDC’s Agile Transformation as it relates to Marketing best practices, with a focus on DEI.
• Aligned with and adopted Agile methodologies and mindset.
• Developed and supported the marketing-wide initiative to upskill marketers, aligned with the vision to always be best-in-class.