Jason Lyftogt

Insurance executive and CPCU-designated leader with over 24 years of proven success driving profitable growth, strategic distribution, and agency excellence across the property and casualty industry. Currently serving as Sales Vice President for the West Region at American Family Insurance, leading the strategic direction, operational objectives, and market expansion across a high-impact geographic territory. Throughout my career, I have specialized in building and scaling high-performing sales organizations, capitalizing on deep expertise in commercial lines, agribusiness, and farm-ranch sectors. My leadership approach bridges the gap between high-level corporate strategy and localized execution—collaborating with product management, cultivating deep agent partnerships, and driving lean process improvements to maximize portfolio profitability. Core Areas of Expertise: Executive Leadership: Regional P&L Ownership, Strategic Planning, & Change Management Distribution & Sales Growth: Agency Management, Territory Expansion, & Market Penetration Underwriting & Risk Management: Agribusiness, Farm-Ranch, & Commercial Lines Operational Excellence: LEAN Process Improvement, Data-Driven Decision Making, & Cross-Functional Collaboration