Morgane Descat

Product Marketing & Growth Lead, DTC

Eli Health

Oct 2024 - Current (2 years 1 month)

DTC e-commerce, product marketing and growth for a hormone-testing health brand. Pricing, conversion, lifecycle, retention, and everything that gets tested before it ships. - Own the e-commerce and subscription strategy end-to-end: pricing, PDP, checkout, retention flows. A lot of my job starts with questioning whether the obvious explanation for a metric is actually the right one. - Built an AI-friendly experimentation framework: open enough that anyone in the company can consult it, propose a test, or challenge a hypothesis. My role is less about gatekeeping ideas and more about bringing objectivity to which ones make it to production. - CES Best of Innovation Award winner (Digital Health, 2025) with Eli Health, ahead of much larger playe

Director of Product Marketing

freelance

May 2024 - Current (2 years 6 months)

After 8 years of driving success at an amazing company, I’m now collaborating with innovative minds to deliver impactful product launches, develop winning GTM strategies, and elevate brand performance.

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Product Marketing Director

Jan 2024 - Current (2 years 10 months)

After 8 years of driving success at an amazing company, I’m now collaborating with innovative minds to deliver impactful product launches, develop winning GTM strategies, and elevate brand performance. With a proven track record in managing award-winning product innovations, I’m bringing expertise in cross-functional leadership and revenue optimization to help companies in consumer tech and health tech excel. 🚀 Product Launch Expertise: Successfully launched award-winning products and new categories, ensuring market success. 🎯 GTM Strategy: Delivered effective go-to-market plans, driving product visibility and adoption. 📊 Market Fit Optimization: Used customer insights and research to ensure differentiation and competitiveness. 🛠️ Brand

Head Of Product Marketing & Content

Withings

Apr 2022 - May 2024 (2 years 2 months)

Led product marketing and content across Withings' full consumer portfolio and the launch of a new product category. Team of 6. - Led U-Scan from market discovery to a category-defining CES 2023 launch: 13 Best of CES Awards, 3,206 pieces of coverage, #3 most-mentioned company on day one, and an opening segment on Jimmy Kimmel Live for a French company, which no one saw coming, including us. - Owned product marketing across the broader portfolio in parallel: three new smart scales, upgraded Scanwatch models, and the ongoing category strategy for Withings' consumer line. - Shaped the recurring revenue model for the category, including Withings' first razor/blade pricing structure. Turned out you can advocate for a subscription model in a har

Head of Consumer Services

Withings

May 2021 - Apr 2022 (1 year)

Launched Withings+, a new B2C health subscription service, from strategy to market fit. Still live and growing three years later. - Defined the product vision, UX and pricing for Withings+ before the technical build began, taking a market-back approach in a team that was strong on engineering but light on product strategy. Set the anti-paywall positioning principle that still guides the product today: raw sensor data stays free, insights are paid for. - Sat on the M&A due diligence team for a strategic acquisition, an unusual seat for a marketer to occupy. Did what I do best in that context: looked past the headline numbers, spotted what the pitch was hiding, and helped requalify the acquisition thesis before the price was set. - Hired and

Lead Product Marketing & Creative services

Withings

Mar 2018 - May 2021 (3 years 3 months)

Led product marketing, brand, content and creative for Withings' full consumer portfolio. Also built the company's entire B2B positioning from scratch, before B2B was officially anyone's job. - Pioneered Withings' B2B function single-handedly: named the category (Withings Med Pro), built the brand architecture, mapped three market segments (US insurers, EU research hospitals, employer wellness), and shipped a full sales enablement stack including battle cards, use cases, and a dedicated sub-site. That function now employs ~50 people across the US and Europe. I was one person with a strong hunch. - Translated technical API and SDK capabilities into messaging non-technical B2B decision-makers could actually act on. Turned out to be a rarer sk

Product Marketing Manager

Withings

Nov 2016 - Mar 2018 (1 year 5 months)

Built Withings' product marketing function from the ground up. Also lived through a full brand identity crisis in my first quarter, which was a memorable way to start a job. - Joined on a Monday. Learned on Wednesday that the entire company was rebranding to Nokia for CES 2017. Rebuilt all packaging, launch visuals, and a distributor reassurance deck in 2 months, on time for the show. The predicted + double digit sales lift never materialized, which taught me a lot about consumer research done in a vacuum. - After Withings was bought back in 2018, co-led the reverse rebrand and used it as an opportunity to reposition the company as a unified clinical-premium brand (inspired by La Roche-Posay), resolving three previously disconnected product

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Product Manager | Beauty & Retail

Mar 2013 - Nov 2016 (3 years 9 months)

Built exclusive beauty and cosmetics brands for major international retailers, from strategy to shelf. Functionally a Product Marketing role, in an industry that just happens to call it something else. - Grew a brand portfolio 350% (€1.5M to €5M) across accounts including Mauboussin, Zara, Pull&Bear, and OVS. Same instinct I use today: figure out what the market actually wants, then build the product and the story around it. - Built a cosmetics and skincare brand from scratch for a new retail entrant (OVS/Shakka), including in-store merchandising strategy. The kind of brief where "start with a blank page" is meant literally. - Ran brand extensions and quarterly collection cadences (Primark Home) in parallel, learning early that trend-spotti

Product Manager Assistant | Luxury Hair Care

L'Oréal

Mar 2013 - Aug 2013 (6 months)

Managed luxury hair care lines Nutritive and Discipline, driving packaging, formula development, and cross-team coordination. Delivered success by aligning strategy, sales, and marketing efforts. 💇‍♀️ Managed two luxury hair care lines: Nutritive and Discipline Franchise. 🎯 Contributed to defining objectives and estimating product potential. 🎨 Supported packaging development from creation to production. 🧪 Assisted in formula development, preparing briefs, conducting tests, and approving final formulas. 📋 Coordinated brief preparation for merchandising, PR, education, and sustainable development. 📊 Monitored sales performance in volume and value (sell-in and sell-out)

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Product Manager, Assistant

L’OREAL, NUTRITIVE

Mar 2013 - Aug 2013 (6 months)

Managed luxury hair care lines Nutritive and Discipline, driving packaging, formula development, and cross-team coordination.

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Product Coordinator | Women’s Accessories & Shoes

Sep 2012 - Mar 2013 (7 months)

Supported and developed the Women’s Accessories & Shoes Collection plan, managing product accuracy and analyzing sales forecasts, margins, and turnover to optimize performance. 👗 Developed and supported the Women’s Accessories & Shoes Collection plan. 🛍️ Collaborated on product line development and executed the collection plan rollout. 📊 Managed product database accuracy, ensuring all features were up-to-date. 📈 Analyzed orders, sales forecasts, margins, and turnover to drive informed decisions.

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Product Manager

BURTON of London

Sep 2012 - Mar 2013 (7 months)

Supported and developed the Women’s Accessories & Shoes Collection plan, managing product accuracy and analyzing sales forecasts, margins, and turnover to optimize performance.

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Marketing & Research Assistant | Creative Agency

Jun 2011 - Jul 2011 (2 months)

Researched market trends, competitors, and partnerships while supporting agency communications through blog, newsletter, and press reviews. Created visual assets to launch new projects. 🔍 Conducted research on ongoing projects, market studies, and competitive intelligence to identify prospects and partnerships. 🎨 Developed visual materials (moodboards) to initiate new projects. 📢 Supported agency communications with competitor analysis, press reviews, and content creation (blog, newsletter) in a "marketing 2.0" context.

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Retail Sales Manager Apprentice | Luxury Second-Hand Shop

Misentroc

Mar 2009 - Aug 2010 (1 year 6 months)

Managed daily operations and luxury product curation in a second-hand shop. Boosted sales through personalized customer experiences, data-driven insights, and high-end client relationships. 🛍️ Managed daily operations, ensuring exceptional customer service and store presentation. 💎 Oversaw luxury product curation, from sourcing to display, maintaining high product standards. 📈 Increased sales by implementing personalized customer experiences and loyalty programs. 📊 Analyzed sales data to optimize product offerings and inventory management. 📝 Trained new staff on product knowledge, sales techniques, and customer service excellence. 🤝 Built relationships with high-end clients, ensuring repeat business and brand loyalty. 🔄 Streamlined p

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Morgane Descat

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