University College Cork — MSc, Management & Marketing, 1:1
University College Cork
Jan 2019 - Dec 2021 (3 years)
-Digital Marketing: Created content strategy and web/app optimisation plan for a language edtech app. -Market research: Conducted 100+ surveys and focus groups, created strategy for a yoga studio. -Branding campaign: Designed a mobility product, branding strategy and communications campaign as part of a group. Designed logo, analysed competitiors in the market, created buyer personas. -Marketing strategy: Devised strategy with suggestions on outreach, engagement and social media presence for a Wildlife Park.