Reid McDowell

Growth Marketer & Founder

Linear

Oct 2019 - Current (6 years 9 months)

🚀 Performance-based growth marketing agency 💻

Growth Marketer & Founder

Linear

Oct 2019 - Current (6 years 9 months)

🚀 Performance-based growth marketing agency 💻

Director of Marketing

OLIO

Sep 2018 - Nov 2019 (1 year 3 months)

📱Olio improves patient outcomes by connecting health systems, physicians, and post-acute providers in real-time on their patients' condition. 🏥

Partnerships & Marketing

Brackets For Good

Nov 2013 - Jul 2018 (4 years 9 months)

🏀 Joined For Good is a 100% volunteer lead and run nonprofit organization that inspires people to learn about and rally behind their favorite charitable causes through programs, Champ's Charity Challenge and Brackets For Good tournaments. 🏆 Key Responsibilities: • Managed the development and execution of Brackets For Good tournaments across the country that raised over $9.5M for charitable organizations • In collaboration with the co-founder, guided the strategic direction to grow the organization 2483% over 5 years • Collaborated with software engineers to expand and optimize BFG's technical features • Set the strategy and managed partners to execute marketing campaigns across paid, earned, and owned channels delivering 10s of millions o

Director of Marketing

MOBI Wireless Management Now Tangoe

Apr 2013 - May 2016 (3 years 2 months)

📱 MOBI provides companies with software and services to manage their enterprise mobility strategies. 👨💻 Key Responsibilities: • Reporting to the CEO, owned MOBI’s marketing strategy and budget • Drove all lead generations efforts: strategy, execution, result measurement • Grew and lead a marketing team of 9; directly managed 5 team members • Productized MOBI’s offering and implemented the new messaging across key communication channels including: website, overview video, sales materials, industry events, etc. • Collaborated closely with sales executives to equip and empower both inside and outside sales representatives and led the marketing team to take an active roll in the buyer journey from lead gen to close

Marketing Coordinator

Ingram Micro Commerce Lifecycle Services

Jun 2011 - Apr 2013 (1 year 11 months)

💻 Ingram Micro Commerce & Lifecycle Services is the global leader in technology hardware logistics, providing supply chain solutions that connect supply and demand. 🚚 Key Responsibilities: • Productized Ingram Micro's service offerings • Created sales tools to empower business development: sell sheets and PPT modules, case studies, and sales proposals for Google, Verizon, Apple, etc. • Guided strategy and execution of a targeted +$175k content marketing campaign • Owned all public relations activities • Collaborated with colleagues across the globe to roll-out a global rebranding affecting both digital and analog brand touchpoints

Account Service Intern

Publicis

Sep 2010 - Nov 2010 (3 months)

Acquired first hand knowledge of advertising agency functions relating to the development of campaign collateral. This included job estimates, in-progress job supplementing, monitoring marketing material development in traffic, and purchase order processing. Experience gained through work on Simon Mall's dynamic portfolio of brands and marketing initiatives.

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Marketing Intern

Actify LLC subsidiary of Brightpoint

Jun 2010 - Aug 2010 (3 months)

Key Responsibilities: • Integrated social media into the marketing strategy. • Refreshed brand positioning and focus in the form of website revisions. • Developed marketing material for the organization's sales channels including flyers, email marketing, and value proposition packets. • Facilitated internal communication by creating training materials. • Created vendor analyses, sales tool proposals, and go-to-market strategies.

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Student Employee

Marian University Indianapolis

Aug 2007 - May 2008 (10 months)

Managed and composed web content for the school website. Participated in marketing strategy meetings focused on various brand development ideas. Proficient user of ExactTarget marketing tools.

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