Aubin Rioufol
About
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Head of Sales Strat, Sales Ops & Sales Enablement
France
Résumé
Jobs
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Head of Sales Strat, Sales Ops & Sales EnablementPennylaneJan 2024 - Dec 2025 (2 years)Joined Pennylane when it was 20 employees, 0€ Revenue, and based in a small co-working space. Spent 5 life-changing years building the sales machine, then hired and led a team of 15+ top talents handling go-to-market, sales operations and sales enablement. Strived for the right balance of self-serve, low-touch and human-in-the loop. That led to a 8-10x on Sales efficiency (€ Revenue / Sales), while building a 150-people sales team. Left when we reached 150m€ + revenue, 1200+ people, 1/3 French companies using Pennylane, and $4Bn valuation. I had an incredibly amazing time and a lot of fun working daily with very talented founders and incredibly talented people.- Sales Strat & Ops Team LeadPennylaneJan 2022 - Dec 2023 (2 years)
- Sales Strat & Ops AnalystPennylaneJan 2021 - Dec 2021 (1 year)Pennylane is the all-in-one financial and accounting platform for business owners and their CPAs. Thanks to Pennylane, more than 1,000 CEOs make better decisions and 100 accounting firms focus on their advisory role.
- VC Analyst InternKerala VenturesJan 2019Kerala Ventures is an early stage VC firm investing up to €1.5m in tech startups (Doctolib, Malt, Privateaser, Georges.tech...). ► Dealhunting strategy (~ 200 startups) and Dealflow Management (~ 500) ► Member of the Investment Committee : memos, DD, strategic notes... ► Concrete operational support to the portfolio : distribution strategy for Doctolib, fundraising strategy for Georges.tech (10m€ Series A), recruitment for PlayPlay
- Sales Strategy InternDoctolibJan 2018#1 SaaS doctor booking platform in Europe. Raised a total of €250 million to date. ► Prepared, analysed and followed-up the acquisition of MonDocteur, Doctolib’s #1 competitor ► Analysed business results, market and concurrence ► Contributed to defining the sales strategy ► Improved sales representative’s efficiency by overhauling the Learning Management System
- Business Developer InternWecasafrMay 2017 - Aug 2017 (4 months)Created in 2016, platform B2C for booking a beauty expert, at home. Raised €1,5 million to date. ► Acquired 150 new pros.
- Head of SalesLe Chti Grand LilleJan 2016 - Jan 2018 (2 years 1 month)► Global Sales Revenue : €600,000, exclusively coming from Sales ► Managed 60 sales representatives, and 6 sales directors ► Increased digital revenue from 6% to 11% of the total revenue ► Trained 30 Juniors. Increased junior sales revenue by 55%
Education
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- Master's degree, BusinessBI Norwegian Business SchoolJan 2019 - Jan 2020 (1 year 1 month)
- Master's degree, Business ManagementEDHEC Business SchoolJan 2016 - Jan 2020 (4 years 1 month)• #3 Business School in the world in Finance (Financial Times 2018) • #14 European Business School (Financial Times 2018) • Always wanted to see the Northern Lights, ski on a daily basis and travel in Scandinavia, so spent the final year doing a double degree at BI Norwegian Business School in Oslo (definitely worth it)
- Prépa Ecoles de CommerceCPGE Lycée AmpèreJan 2014 - Jan 2016 (2 years 1 month)
- Bac scientifique, mention européenneLYCEE SAINTMARC CSMJan 2010 - Jan 2014 (4 years 1 month)