Tom Crocker

Vice President of Sales

TeamSnap

Apr 2026 - Current (7 months)

Senior Director, Sales

TeamSnap

Feb 2025 - Mar 2026 (1 year 2 months)

Regional Manager, Sales

Salesforce

Apr 2023 - Feb 2025 (1 year 11 months)

• Leading a team of 8+ Account Executives with a quota of $5.7M in new annual bookings in the SMB space.
• #1 team in AMER SBE in FY24 for closed ACV
• 120% Quota Attainment for FY25
• 100% Great Manager score for FY25 (Scale of 0-100%) against company average of 87%

Manager, Sales Development

Salesforce

Feb 2021 - Apr 2023 (2 years 3 months)

Accomplishments:
• 111% ($13.8M) Quota Attainment, FY’22
• 109% ($10.9M) Quota Attainment, FY’23
• Top Team Award (out of 12 teams): received 10 out of 19 months (5 months Pat Leave)
• 109% ($63M) Advanced Stage Pipeline Generated, FY’22
• 158% ($77M) Advanced Stage Pipeline Generated, FY’23
• 99% Great Manager score for FY23 (Scale of 0-100%) against company average of 86%
• FY23 Q2 AMER SDR Manager of the Quarter

Responsibilities:
• Managed performance of 28 individuals, 20 promoted, and 0 voluntary attritions over tenure
• Interview, hire, develop & grow a team of 10-13 sales reps monthly
• Report on team & individual results, quantity & quality of leads, revenue & pipeline for

Manager, Sales & Interim Director, Sales

TeamSnap

Jun 2020 - Jan 2021 (8 months)

• 120% to 2020 quota
• Led the company's sales organization through the COVID-19 pandemic
• Restructured the organization into an Inbound & Outbound sales model
• Partnered with the marketing team to test & iterate on new lead gen strategies
• Developed a new tiered onboarding process in partnership with the Customer Success Team
• Managed all enterprise partnerships and closed NFL Flag
• Collaborated with the advertising and e-commerce teams to diversify monetization
• Built the 2021 Sales Operating Plan
• Recruited, hired, and trained new staff

Manager, Inside Sales

TeamSnap

Jan 2019 - Jun 2020 (1 year 6 months)

• Launched a 7-person Inside Sales Team
• 103% to 2019 Quota (highest performing Sales team in the company)
• 2019 TeamSnap Core Value Award Winner (1 of 6 in the company)
• 2019 Manager of the Year
• Created the TeamSnap Sales & Operations Playbook
• Developed a sales onboarding process for both Inside Sales & Account Executives
• Mentored a team of ~10 SDRs as part of a feeder program to the Inside Sales Team

Senior Account Executive, MidMarket Sales

TeamSnap

Nov 2018 - Apr 2019 (6 months)

• 162% to quota 2019 Q1 (prior to promotion)
• 101% to quota 2018
• Responsible for managing & selling into the company's largest enterprise partner: Hockey Canada

Account Executive

TeamSnap

Sep 2017 - Nov 2018 (1 year 3 months)

• 2017: 100% to quota
• Managed eastern half of Canada & midwestern USA
• Led my sales territory of 1 Business Development Representative & 1 Customer Success Manager
• Ran ~4 customized demos/day for prospects
• Maintained an organized pipeline in Salesforce
• Closed ~25 new logos each month

Membership Manager

Galvanize Inc

Feb 2016 - Aug 2017 (1 year 7 months)

• Managed 400+ active member accounts in largest coworking space in Boulder
• Managed inbound and outbound funnel, sales cycle, onboarding, customer success & offboarding
• Doubled MRR in first 9 months and increased total MRR by 167% in time at Galvanize
• Received quarterly awards for Member Sales MVP, Salesforce Wizard & T-Bone Steak
• Regularly exceeded monthly and quarterly goals by 1% - 24%
• Developed onboarding/offboarding systems for internal account management
• Served as the lead relationship manager and advisor for member company needs, milestones, and growth goals – connecting them with resources when necessary
• Developed network of notable local investors, advisors, thought leaders, and func

Director of Business Development

Yonder Outdoor Adventures

Sep 2015 - Feb 2016 (6 months)

• Responsible for increasing company revenue and partnership leads by 100%
• Implemented an effective CRM database for managing inbound and outbound leads
• Negotiated contract terms, built contracts, and managed B2B relationships
• Interfaced with Mobile Developer and Software Engineering team to develop new B2B products, including retargeted advertising
• Tracked and analyzed user activity in the app to drive decisions and improve retention metrics
• Responsible for e-mail and push notification campaigns
• Managed online customer service inquiries

Assistant Director & Manager, Trip Planning Team

OVERLAND

Sep 2013 - Sep 2015 (2 years 1 month)

• Managed a team of six Trip Planners in organizing 49 travel itineraries for over 2,000 students
• Oversaw annual program spending budget of over $3 million
• Developed exceptional customer service skills by making client inquiries a top priority
• Arranged all trips in Latin America, Language programs in Europe, and some domestic Service programs
• Taught negotiation tactics, communication skills, and risk management policies to Trip Planners
• Traveled to Overland alumni homes across the country and gave presentations to prospective students and families
• Managed Overland’s fleet of over 25 vehicles and 25 trailers in New England; scheduled vehicle and trailer usage
• Organized the purchasing of more t

Trip Planner

OVERLAND

Mar 2012 - Aug 2013 (1 year 6 months)

• Planned a variety of programs; responsible for a budget of over $500,000; assisted with leader hiring & training

Lab Technician Contractor

Dartmouth College

Jan 2012 - Feb 2012 (2 months)

• Hired by Dartmouth Geology Department to analyze lake sediment cores from Thule, Greenland at Middlebury College

Geology Department Research Assistant

Middlebury College

Sep 2011 - Feb 2012 (6 months)

• Instructed students in the use of lab equipment and assisted professors with their current research as well as lab planning

GIS Lab Assistant

Middlebury College

Sep 2011 - Feb 2012 (6 months)

• Assisted students with lab activities and assignments in a GIS class by reviewing concepts learned in lecture
• Assisted professors with research and lab preparation

Spanish Translator & Geology Field Technician

National Science Foundation

Jul 2011 - Jan 2012 (7 months)

• Served as the primary translator and trip logistics assistant for a geologic research trip to Peru
• Collected field data (GPS, clast counts, stream profile, lithology) from a flash flooding stream system in the Peruvian desert
• Characterized stream flow, power, and peak discharge using GIS analysis, clast counts, profile, and precipitation data
• Collaborated with researchers from Yale, UVM, and Middlebury to produce initial results

Trip Leader

OVERLAND

Jun 2011 - Jul 2011 (2 months)

• Co-led a 4-week language, cultural, and leadership trip for 12 high school students to Europe where I catalyzed group solidarity, teamwork, and selflessness by challenging the group to grow and maintain high, wholesome expectations
• Managed a $16,000 budget

Founder/Owner

Middlebury Ski Tuning

Oct 2010 - Feb 2012 (1 year 5 months)

• Created a door-to-door ski and snowboard tuning business serving the Middlebury College community
• Designed and implemented a business model, constructed a website, and generated strong customer relations
• Awarded entrepreneurial space in the Old Stone Mill from Middlebury College to run the business
• Sold the business and consulted the new owner to ensure continued success

Rural Tourism Intern

Asociación Civil Responde

Mar 2010 - Jul 2010 (5 months)

• Researched and wrote guidelines in Spanish for the NGO to establish sustainable rural tourism programs with the goal of preserving local culture and building healthy local economies

Marketing Committee Designer

Middlebury College

Sep 2009 - Feb 2010 (6 months)

• Created unique marketing concepts for the promotion of college events

Ecology Program Apprentice

The Trustees of Reservations

Apr 2009 - Aug 2009 (5 months)

• Researched, wrote, and presented reports for The Trustees of Reservations and the National Park Service focusing on the effects of climate change on The Trustees’ properties, the potential construction of a wind turbine, and the nominations of two properties to receive National Natural Landmark Accreditation from the National Park Service
• Assisted in field studies of wood turtle nesting sites and control of invasive species

First-Year Orientation Leader

Middlebury College

Jan 2009 - Feb 2009 (2 months)

• Co-led a group of ten February first-year students through a week of orientation activities to integrate new students to the community

Snow Bowl Ski Patroller

Middlebury College

Sep 2008 - Feb 2012 (3 years 6 months)

• Worked in a team environment to maintain safe slopes and respond appropriately to on-mountain emergencies
• Recipient of the Taylor Cook Memorial Award for commitment to Patrol as well as enthusiasm and passion for the sport of skiing

Ross Commons Co-Chair

Middlebury College

May 2008 - May 2009 (1 year 1 month)

• Managed a budget of over $20,000 to organize weekly residential life events for over 500 students and faculty
• Assisted in first-year orientation activities and throughout the year to facilitate Commons pride

Executive Member of the Activities Board

Middlebury College

May 2008 - May 2009 (1 year 1 month)

• Responsible for scheduling and organizing events for the College community in an all-student team environment

Nighttime Snowmaker

Vail Resorts

Oct 2007 - Dec 2007 (3 months)

• Worked on a night crew of 4-8 snowmakers responsible for all snowmaking equipment and examining the snow being made
• Assisted in control room monitoring of mountain temperatures, approaching storms, equipment in use, power grid impact, and communications between snowmakers on the hill

Founder/Owner

Hawaiian Painting

May 2007 - Sep 2008 (1 year 5 months)

• Created an interior/exterior painting business that completed work at private residences and New Hampton School
• Responsible for finding and quoting jobs, marketing, customer relations, and managing a crew of 3 to 6 painters

Groundskeeper

New Hampton School

May 2003 - Aug 2006 (3 years 4 months)

• Developed a strong work ethic as part of a crew of eight landscapers

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Tom Crocker

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