Jessica Staubach

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Design Lead

Lyceum - Acquired by Perceptyx

Apr 2025 - Current (1 year 7 months)

• Customize Material Design system to align with brand guidelines, ensuring visual consistency and a cohesive user experience across all components.
• Design and launch new product features in close collaboration with developers, contributing to timely, user-centered releases.
• Leverage AI tools including Lovable, Claude, V0, and ChatGPT to rapidly prototype, generate UX writing, and iterate on designs—accelerating the design process while maintaining quality and clarity.

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Product Designer and Researcher

BeyondWill

May 2024 - Apr 2025 (1 year)

• Build high-fidelity, interactive prototypes in Figma with AI-assisted tools, enabling rapid usability testing and validation of user flows.
• Craft user interfaces for a SaaS product using a customized Shadcn design system, ensuring consistency, scalability, and seamless dev handoff.
• Conduct UX content audits and collaborated with UX writer to improve product messaging and usability.
• Develop A/B testing for segmented email campaigns, leveraging data insights to refine messaging and drive engagement, workshop attendance, and product adoption.
• Lead usability testing and moderated interviews to validate MVP functionality, gathering qualitative and quantitative insights to provide actionable feedback for a pre-seed s

UX Designer

Bixal

Jul 2022 - Nov 2023 (1 year 5 months)

• Delivered UX expertise for General Services Administration (GSA) Centers of Excellence, leading workshops, 15 interviews, and surveys to inform internal changes. Synthesized findings into four user personas and customer journeys to guide decision-making.
• Designed wireframes and dashboard prototype that supported successful data migration milestones. Advised federal clients on UX best practices, ensuring a seamless transition for end users while maintaining data integrity.
• Produced and facilitated a workshop series with engaging presentations and workbooks, achieving an average attendance of 167 participants per session and an 86% feedback score.
• Conducted 40 user interviews, leveraging AI-powered analysis to extract i

Visiting Faculty

Miami University

Jan 2022 - May 2022 (5 months)

Design Systems ART 253: Synthesizes fundamental design and research concepts through the development of visual design for sequential viewing. Ideas of organization and clarity of communication, series and sequence, advanced typography, and visual literacy are addressed through complex systems-based projects.

Web and Brand Designer

Miami University

Feb 2019 - Jul 2022 (3 years 6 months)

• Spearheaded the institutional brand refresh, integrating design principles and user research to enhance the brand experience through inclusive design and editorial styles.
• Established and implemented a brand style guide, developing a three-part virtual training series for 200+ communicators to improve brand consistency.
• Improved project workflows by optimizing user flows, file structures, and naming conventions, increasing efficiency and scalability.
• Developed print materials, webpages, digital ads, and social media content, using data visualization and storytelling to strengthen brand recognition and support recruitment goals.
• Created wireframes and low/high-fidelity prototypes for microsites, collaborating wi

Graphic Designer

Miami University

Mar 2016 - Feb 2019 (3 years)

• Designed event and fundraising sub-brand identities for university development and alumni audiences, aligning with event goals and institutional initiatives.
• Produced digital, social media, and email marketing designs, incorporating emerging technologies and industry trends while maintaining brand consistency.
• Assisted in user-centric website design, contributing from ideation to implementation to enhance the digital experience and support fundraising goals.
• Served on several committees, including the alumni e-news group and social media club.

Design Manager

Organized Living

Jun 2014 - Feb 2016 (1 year 9 months)

• Led the rollout of a new brand identity across print, digital, social media, signage, and in-store displays, managing interns to ensure a smooth transition.
• Developed strategic communication and marketing plans for new products and finishes in collaboration with the marketing team to align with business goals.
• Hired, trained, and mentored interns, fostering their professional growth while ensuring successful project completion.
• Managed client relationships with external domestic and international printing vendors and implemented quality control of materials.

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Freelance Graphic Designer

Jan 2014 - May 2014 (5 months)

• Developed internal signage brand standards guide for regional hospital expansion.
• Formatted text on signage systems to ensure legibility and meet accessibility standards.

Graphic Design Intern

Cincinnati Art Museum

Mar 2013 - May 2013 (3 months)

• Created custom invitations, marketing collateral, and event materials tailored for special events and programs.
• Designed and produced identification labels for the Museum’s art collections.
• Developed and executed a branded board game for children which is placed as a 4 page spread in the Member Magazine.

Graphic Design Intern

Luxottica

Sep 2012 - Dec 2012 (4 months)

• Conceptualized and executed signage projects for the building interior, including supplemental standee signs and editable table signs for corporate benefits fairs.
• Ensured the maintenance and organization of project files on the company server.

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Jessica Staubach

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