Daniel Korolevsky
Daniel Korolevsky
About
Detail
Head of Performance Marketing
Spain
🚀 HOW I HELP DTC BRANDS SCALE PROFITABLY — BY FIXING THE GROWTH LEVERS MOST TEAMS OVERLOOK
Most brands do not struggle because of weak ads.
They struggle because acquisition, creative, CRO, pricing, and retention are optimized in silos.
The result?
Higher spend, lower efficiency, and funnels that stop scaling.
I specialize in building scalable growth systems for DTC brands by aligning the full customer journey, from the first impression to repeat purchase.
My approach combines performance marketing, creative strategy, funnel optimization, and conversion psychology to improve the metrics that move the business:
→ Higher CVR
→ Stronger AOV
→ Better LTV
→ More efficient acquisition
→ Sustainable, profitable growth
Instead of optimizing channels in isolation, I focus on the levers behind scalable performance.
▪️ Acquisition & Growth Strategy
Scaling paid media through audience expansion, creative diversification, offer positioning, attribution, and profitability-focused frameworks.
▪️ Funnel & CRO Optimization
Building and improving advertorials, landing pages, PDPs, subscriptions, offers, upsells, and conversion journeys designed to reduce friction and increase revenue per visitor.
▪️ Creative & Messaging Systems
Identifying winning hooks, personas, angles, and awareness-stage messaging to improve performance through structured experimentation instead of guesswork.
▪️ Data-Driven Decision Making
Connecting creative, funnel, and media performance to identify where growth is constrained and what actions unlock scale.
Throughout my career, I have worked across high-scale DTC brands in Health, Wellness, Beauty, Apparel, and Digital Products, leading growth initiatives, six-figure daily acquisition budgets, new product launches, funnel optimization, and cross-functional execution.
Currently at Hyprwork, I lead performance marketing across portfolio brands, owning growth strategy, acquisition performance, funnel experimentation, creative direction, and cross-functional execution to drive scalable and profitable growth.
Most brands do not struggle because of weak ads.
They struggle because acquisition, creative, CRO, pricing, and retention are optimized in silos.
The result?
Higher spend, lower efficiency, and funnels that stop scaling.
I specialize in building scalable growth systems for DTC brands by aligning the full customer journey, from the first impression to repeat purchase.
My approach combines performance marketing, creative strategy, funnel optimization, and conversion psychology to improve the metrics that move the business:
→ Higher CVR
→ Stronger AOV
→ Better LTV
→ More efficient acquisition
→ Sustainable, profitable growth
Instead of optimizing channels in isolation, I focus on the levers behind scalable performance.
▪️ Acquisition & Growth Strategy
Scaling paid media through audience expansion, creative diversification, offer positioning, attribution, and profitability-focused frameworks.
▪️ Funnel & CRO Optimization
Building and improving advertorials, landing pages, PDPs, subscriptions, offers, upsells, and conversion journeys designed to reduce friction and increase revenue per visitor.
▪️ Creative & Messaging Systems
Identifying winning hooks, personas, angles, and awareness-stage messaging to improve performance through structured experimentation instead of guesswork.
▪️ Data-Driven Decision Making
Connecting creative, funnel, and media performance to identify where growth is constrained and what actions unlock scale.
Throughout my career, I have worked across high-scale DTC brands in Health, Wellness, Beauty, Apparel, and Digital Products, leading growth initiatives, six-figure daily acquisition budgets, new product launches, funnel optimization, and cross-functional execution.
Currently at Hyprwork, I lead performance marketing across portfolio brands, owning growth strategy, acquisition performance, funnel experimentation, creative direction, and cross-functional execution to drive scalable and profitable growth.
