Daniel Cuffley

Vice President of Sales EMEA

Safe Security

Jun 2025 - Current (1 year 3 months)

EMEA Leader | Autonomous Cyber Risk Management Reinvented with Agentic AI Real time tracking, quantification & automated actions for all your cyber related risks including First Party (CRQ) / Third-Party (TPRM) / & Vulnerabilities (CTEM)

Vice President Sales EMEA

Sylvera

Jul 2024 - Jun 2025 (1 year)

Leading, coaching and enabling AE's and BDR's in the field to win and expand our business into the largest businesses participating in the Carbon Markets including Finance, Pharma, Oil and Gas, Governments and Developers. Delivered ARR growth and accelerated pipeline creation by instilling tech/process and a PG mentality in the field

Senior Vice President of Global Sales

Yoobic

Dec 2022 - Jul 2024 (1 year 8 months)

Delivered MEDDPICC and Command of the Message playbooks and created the PG Culture resulting increase in ARR and pipeline across AE's, Account Management and Business Development. Established recruiting and enablement standards for all front line reps and 1st line leaders.

Vice President EMEA

Starburst Data

Dec 2020 - Dec 2022 (2 years 1 month)

Took Europe from 4 to 65 in EMEA, growing from 1st line leadership to 3rd line and acting as regional lead. Opened entirely new regions, created meaningful pipeline and exceeded targets whilst signing up many the largest logo's in Europe.

Regional Vice President, Western Europe

ThoughtSpot

Feb 2019 - Dec 2020 (1 year 11 months)

Established ThoughtSpot across the region, re-built and enabled the BDR and Sales teams, delivered effective sales methodologies and a pipeline creation machine. Helped win our first 7 digit deals and establish partner ecosystem.

Regional Director

Medallia Inc

Apr 2014 - Jan 2019 (4 years 10 months)

Recruited, enabled and ran the most successful teams across the UK and Middle East. Won, delivered and expanded some of the largest global deals with 8 digit values. Established the sales and PG playbooks along with a winning sales culture

Director of Global Business Development

Acision

Feb 2013 - Jan 2014 (1 year)

Created pipeline and delivered new revenue streams utlising Acisions SMS infrastructures

Director, Sales

VELTI

Mar 2011 - Feb 2013 (2 years)

Velit was a mobile solutions company (websites/apps/SMS). I led sales across the UK, Ireland and Scandinavian , focusing on on telecommunications, banking, retail and media industries. Won deals across a multitude of solutions including multi channel loyalty programs, customer experience, permission based advertising, CRM acquisition, marketing campaigns and customer care

Partnership Director

Yahoo

Jul 2007 - Mar 2011 (3 years 9 months)

A dedicated unit within Yahoo! that focused on "then" cutting edge mobile solutions in the early days of the mobile internet. I led business development efforts to win and work with customers to leverage the new potential of the mobile internet to drive usage and create new revenue stream through marketing and subscription services

UK and Ireland Director of Retail, Distribution and MVNO's

Motorola

Jun 2004 - Jun 2007 (3 years 1 month)

Led $1bn P&L for Motorola's handset and accessory business reporting to the EMEA board. Led15 direct staff and co-ordinating a further 40 staff delivering the best results in our history and doubled market share, turnover and improved profits. Established Motorola UK a global top 3 market.

Motorola Account Manager (Vodafone)

Motorola

Jan 2000 - Jan 2004 (4 years 1 month)

Responsible for the sales, strategy and management of the Vodafone UK account leading a small and focused team. Won our largest ever UK deals in handset and accessories business, tripled market share and led the development of new supply chain practices (CPFR: Collaborative Planning Forecasting and Replenishment)

M

Field Account Manager

Motorola via Ellert Retail Field Marketing

Jun 1996 - Jun 2000 (4 years 1 month)

Field based - on the road covering 10,000's of miles per year - to train staff, secure POS, and influence sales and sell through. Worked with hundreds of retail stores, thousands of call centres and a handful of distributors

E

Data Analyst

Ellert Retail Field Marketing

Oct 1994 - Jun 1996 (1 year 9 months)

Analyst for field marketing data. Prepared regular feedback and presented with the head of analytics to various stakeholders in our customers

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