Jake Waters

Technical Account Manager lll

Adobe

Apr 2024 - Current (2 years 6 months)

Senior Success Architect (Professional Services)

FullStory

Jan 2023 - Jan 2024 (1 year 1 month)

- Lead complex consulting engagements with global customers. - Develop strategic approaches for specific customers and/or projects. - Recognize challenges and proactively develop solutions to mitigate inefficiencies. - Construct and measure advanced data analyses that deliver against the value drivers of customers and FullStory’s business. - Consistent and reliable delivery on KPIs, OKRs, and deadlines. - New business discovery and proposal development. - Navigate ambiguous situations to uncover potentially viable solution options. - Manage communications across company teams and stakeholders. - SaaS development & management with focus on customer experience intelligence. . - Advise on topics such as data management, performance optimizatio

Success Architect (Professional Services)

FullStory

Jan 2022 - Jan 2023 (1 year 1 month)

- SaaS development & management with focus on customer experience intelligence. . - Technical resource for customer engagements. - Advise on topics such as data management, performance optimization, privacy settings, third-party integrations, and driving technical customer projects to completion. - Provide full stack solutions (focused on front-end HTML, CSS, JavaScript) to unique customer needs and use cases. - Synthesize technical concepts into easy-to-understand guidelines or stories for both internal and customer audiences. - Build sample code and reference apps to expedite adoption of FullStory. - Document and present technical product aspects of FullStory, enabling and cultivating a technically savvy community. - Troubleshoot & provid

Senior Technical Account Manager

Invoca

Aug 2020 - Jan 2022 (1 year 6 months)

- Evaluate and Debug Front End Web Development (HTML, CSS, JavaScript) - Create, Test, and Validate Complex Technical Solutions Using JavaScript - Setup and Manage Various Data Delivery Methods Using APIs, Webhooks, FTP, etc. - Work Directly with Major Clients to Scope Technical Solutions to Increase Value of our Technology - Develop Solutions for Improved Closed-Loop Attribution, Taking Robust Offline Call Data and Applying it Online Marketing Data for Greater and More Actionable Insights - Conduct Trainings on Complex Products and Features of Invoca Technology - Direct Integrations with Complex Systems Across the MarTech / AdTech Landscape (Google 360, Adobe, Salesforce, Bing, Kenshoo, Amazon, Five9, etc.) - Product Manage (Agile, LEAN) T

Technical Account Manager

Invoca

Apr 2019 - Aug 2020 (1 year 5 months)

- Evaluate and Debug Front End Web Development (HTML, CSS, JavaScript) - Create, Test, and Validate Complex Technical Solutions Using JavaScript - Setup and Manage Various Data Delivery Methods Using APIs, Webhooks, FTP, etc. - Work Directly with Major Clients to Scope Technical Solutions to Increase Value of our Technology - Develop Solutions for Improved Closed-Loop Attribution, Taking Robust Offline Call Data and Applying it Online Marketing Data for Greater and More Actionable Insights - Conduct Trainings on Complex Products and Features of Invoca Technology - Direct Integrations with Complex Systems Across the MarTech / AdTech Landscape (Google 360, Adobe, Salesforce, Bing, Kenshoo, Amazon, Five9, etc.) - Product Manage (Agile, LEAN) T

Director - Business Development

RockYou

Sep 2017 - Jan 2019 (1 year 5 months)

- Prospected, analyzed, and modeled potential business partnership opportunities - Scoped client projects and aided in technical implementation of advertising monetization APIs - Managed existing partnerships for retention and growth opportunities - Oversaw account and project management to ensure a quality of service is provided - Built out automated tracking resources in order to monitor day-to-day performance for optimizations - Grew and managed pipeline and presented business partnership opportunities to prospective clients - Carried an aggressive quarterly revenue goal - Managed clients generating collective annual revenue of $50 million+ - Developed influencer marketing and social strategies across all major platforms (Facebook, Insta

Sr. Manager, Publisher Development & Monetization

RockYou

Jan 2016 - Sep 2017 (1 year 9 months)

- Manage all owned and network publishers for both desktop and mobile - Secure new business partnerships with publishers - Retain and grow existing partnerships through advertising development and optimizations - Analyze performance daily to inform insights and new advertising opportunities (native placements, resizing, relocation, etc.) - Setup and troubleshoot all tag and SDK implementations - Develop daily performance tracking resources with executive summaries for C Level staff - Handle all monthly billing calculations across publishers - Contracted over $40 million in annual new inventory revenue

Manager, Publisher Services

RockYou

Aug 2013 - Jan 2016 (2 years 6 months)

- Managed contracts and relationships for all inventory partners (both O&O & 3rd party) - Supported on-boarding and testing for new partner integrations (SDK, VAST/VPAID, custom tags) - Collected, managed, and analyzed all performance data for inventory providers to inform decisions and daily optimizations - Tracked and managed revenue, margin, and payouts for every partner for monthly invoicing - Setup and managed publisher campaigns in a proprietary system and 3rd party systems (Adap.tv, AOL, LiveRail, DFP, AdMob, SpotX, LKQD, TapJoy, TrialPay, Playhaven) - Negotiated partner rates, contracts, and placement integrations – Developed inventory resulting

Senior Associate - Digital Analytics

Mindshare

Mar 2012 - Jul 2013 (1 year 5 months)

- Managed and analyzed digital commercial program data for Kimberly-Clark. - Lead business intelligence initiatives for several major products. - Developed and delivered comprehensive digital media reporting on a monthly cadence for 6 brands. - Supported business science and planning initiatives and research. - Member of Mindshare North America's Center of Excellence for Gaming. - Built and maintained aggregation tools for efficient delivery and analysis of data. - Primary tools used: Visokio Omniscope, Microsoft Excel / Access / Powerpoint, Turn (DSP), Google Doubleclick for Advertisers, Pointroll, Nielsen Online Campaign Ratings, Integral Ad Science, Webtrends, and MediaOcean.

Sales Manager

Human Kinetics

Aug 2010 - Mar 2012 (1 year 8 months)

- Managed 9 states in the Southeast United States. - Prepared travel schedules and arranged 12 annual campus visits to universities and colleges. - Organized, scheduled, and attended trade shows and book fairs nationally. - Engaged in one on one interactions with over 400 higher education faculty annually. - Corporate committee member for Diversity and Inclusion, and Philanthropy.

Client Services Coordinator

Spectrum Reach

Nov 2009 - Aug 2010 (10 months)

- Managed orders for 3 sales offices in California with $5+ million gross annual sales. - Imported, edited, and proofed orders submitted by sales offices. - Organized cable network commercial schedules and maximized revenue potential. - Communicated with all internal and external departments to develop a controlled and efficient work flow.

4

Marketing Research & Social Media Intern

4ORCE Digital

Jul 2009 - Oct 2009 (4 months)

- Developed social media strategies and online voice for company and clients. - Researched and executed online strategy using various tools (e.g. SEM, analytics, user feedback). - Measured success with Google Analytics, campaign impressions and social network interactions. - Created site maps and analyzed user experiences on our websites. - Worked with large accounts (e.g. Scottrade, Hardee's, Nature's Variety).

C

Media & Promotions Coordinator

Champaign-Urbana Radio Group

Jan 2009 - May 2009 (5 months)

- Organized and attended promotional events for four different radio stations. - Conducted sales calls with prospective clients daily and wrote copy for radio advertisements.

Digital Media Intern

RiverBender.com

May 2007 - Aug 2007 (4 months)

- Captured, edited and published video work on a live website. - Oversaw production of media and promotion projects from start to finish.

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Jake Waters

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