Maryia Lushchynskaya
About
Detail
CEO of Dancebit by Gismart
Poland
Résumé
Jobs
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CEO of Dancebit by GismartGismartFeb 2026 - Current (7 months)- Marketing LeadGismartJul 2025 - Feb 2026 (8 months)
- Growth & Product Marketing Lead (Dancebit)GismartNov 2024 - Jul 2025 (9 months)
- Growth Marketing ManagerGismartFeb 2023 - Dec 2024 (1 year 11 months)
- Product Marketing ManagerGismartJul 2021 - Nov 2024 (3 years 5 months)
- User Acquisition ManagerBP MobileJan 2021 - Jul 2021 (7 months)
- Project manager/ Marketing TeamleadCreaceptJan 2019 - Sep 2020 (1 year 9 months)• Development of roadmap products. • Managed resources and budget. • Management and implementation of marketing campaigns for CPC, CPL, CPM models. • Analyze data on the effectiveness of campaigns to attract and user behavior. • Analyze and apply UA trends to ongoing projects. • Prototyping sites in Figma and Xmind, setting tasks for design, layout. • Lead and assist the marketing team (14 person) • Managed and tracked software development using Scrum and Waterfall methodology.
- Internet Marketing ManagerCreaceptJan 2018 - Jan 2019 (1 year 1 month)• Optimization campaigns in Google Ads, Yandex Direct, Facebook, VK.com; Setting goals using GTM, working with Yandex Metrics analytics, Google Analytics. • A / B-testing of creatives (text, video). Setting tasks for designers. • Work with CRM systems (AMO CRM, Bitrix). • Analyze campaigns results including the audience, offers, creative, click through rates, cost per action and conversion. • Tracking traffic conversion, calculating LTV, ROMI, ARPU and other metrics related to the project payback and costs.
Education
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- Bachelor's degree, SociologyBelarusian State UniversityJan 2014 - Jan 2018 (4 years 1 month)