Inessa Rozenberg

Senior Director of Field & Channel Marketing, Americas

Varonis

Jul 2025 - Current (1 year 1 month)

Lead Women in Technology ERG

Varonis

Apr 2024 - Current (2 years 4 months)

Director of Marketing, NAM Field & Channel

Varonis

Jul 2022 - Jul 2025 (3 years 1 month)

-Managing a team of Field Marketing Managers and Specialist -Responsible for partner marketing for WWT, Optiv, SHI/Stratascale, GuidePoint -Oversee LATAM, Federal, Canada, TOLA, Central and West regions field and channel marketing plan and strategy

Member

Pavilion

Feb 2022 - Feb 2023 (1 year 1 month)

Member

Revenue Era

Jan 2022 - Current (4 years 7 months)

Director of Integrated Marketing

Varonis

Sep 2021 - Jul 2022 (11 months)

-Orchestrated quarterly campaigns spanning various marketing channels. -Was responsible for creating campaign briefs and communicating campaign assets, CTA’s, and deadlines to all stakeholders. -Managed editorial calendar and budget for all integrated campaigns. -Strategized with product marketing and design teams on ad copy, analyst reports, whitepapers, and videos for brand consistency. -Reported on KPI’s such as form fills, impressions, and pipeline generated.

Senior Field Marketing Manager

Varonis

Jan 2018 - Sep 2021 (3 years 9 months)

-Managed small team of Marketing Managers and a Coordinator -Oversaw the Federal and NAM West field and channel event programs. -Focused on ABM strategies to help our prospects through the sales funnel. -Managed virtual events, webinars, trade shows, conferences, roadshows, marketing/branding efforts, and end-user/customer events for our top Alliance Partners -Was a key member of the event project team for the large corporate industry events in North America

Field Marketing Manager

Varonis

Jan 2014 - Dec 2017 (4 years)

-Managed and drove lead-generating marketing activities for enterprise, SLED and Federal sales teams. -Used marketing automation tools such as HubSpot to leverage campaign awareness, demand generation and communications. -Executed venue selection, contract negotiation, speaker acquisition, onsite registration and management, trade show logistics, booth attendance, webinar setup, list pulls, email blasts, budget reconciliation and list uploads for field activities. -Provided strategic planning insight to sales on the appropriate marketing activities for the various stages of the sales cycle: lead generation, opportunity creation, deal movement and deal close. -Worked with Technical Marketing and Marketing Communications to create campaig

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Director of Sales & Marketing

Adali Plastic Inc

Jun 2011 - Nov 2013 (2 years 6 months)

-Created and managed the Facebook, Twitter, Pinterest, LinkedIn, Google+ pages and launched new website. -Helped develop and create brand image, including logo, holiday campaigns and brand awareness. -Responsible for account management and being point of contact for all customers for all orders and troubleshooting if needed. -Retained new clients resulting in new revenue of over $500,000 annually. -Maintained existing clients’ relationships resulting in a continued revenue stream of $500,000 annually. Adali Plastic specializes in the manufacturing and sales of high quality, heavy duty plastic dairy crates. The crates come in two industry regulated sizes, our 4G (16Q) and 6G (24Q). These crates are all conveyor/packaging line friendly an

Marketing Manager

Furnished Quarters

Aug 2010 - May 2011 (10 months)

-Department head in charge of all marketing efforts including: Strategy, branding, website, SEM, SEO, analytics, email marketing, lead generation, marketing ROI, collateral, sales presentations, advertising, PR, events, co-op marketing opportunities and vendors. -Played an integral role in the brand development and building of the website for GO furnished housing providers -Managed all SEM/SEO campaigns. Strategically changed campaigns to better reflect target audience which led to increased quality traffic and conversion rates. -Responsible for all marketing metrics, reporting and analysis. -Developed and monitored annual marketing budgets and marketing campaign budgets of over a million dollars. -Worked with outside vendors in creating

Sales & Marketing Coordinator

Furnished Quarters

Jul 2007 - Aug 2010 (3 years 2 months)

-Helped research marketing opportunities for Furnished Quarters -Assisted in creating e-campaigns, in-house marketing material, direct mail campaigns and press releases. -Created the Facebook, Twitter and LinkedIn pages for the company -Created and managed the sales & marketing budget -Created and managed the industry and trade show calendar for the company -Liaison between public relations firm and advertising agency -Was responsible for providing administrative office functions and support to the VP of Sales & Marketing -Maintained sales systems -Prepared and coordinated projects and spreadsheets for the VP of Sales & Marketing such as departmental compensation and performance grading -Attended all sales and industry meetings and coordina

Associate Relocation Consultant

Aon

Jun 2006 - Jun 2007 (1 year 1 month)

-Provided general administrative support to successfully facilitate the relocation process for the client -Assisted in the coordination and implementation of Home Marketing strategies for relocating employees to sell their homes. -Acted as primary back up for consultant regarding incoming calls from clients including transferring employees or service providers -Was responsible for essential accounting support for the proper completion of a file, including successful invoicing to a client -Utilized web-based technology and desktop features to maximize productivity, reduce administrative burden, provide complete and accurate documentation that ensures data integrity -Appointed subject matter expert for data integrity, facilitating workshops

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Assistant

Little Maestros LLC

Oct 2005 - May 2006 (8 months)

-Assisted the CEO in daily functions to ensure smooth and effective success of all ongoing programs, serving as a liaison between CEO and the other 30 plus employees. -Acted as company troubleshooter, responsible for addressing and resolving issues across the eight different company locations. -Served as casting director for the program. Responsibilities included posting ads, setup and execution of auditions. Little Maestros takes children on a fantastic musical journey each week. Each class features four live musicians who sing and play guitar, piano and drums. You and your child will love our musical story times, songs of all kinds, imaginative play, language development activities, puppet shows and “bubble music”.

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