Nicole Stirling

Co-Founder & Chief Marketing Officer

BrightCanvas

Jan 2020 - Dec 2024 (5 years)

As a Co-Founder of BrightCanvas, I wear many hats including marketing, sales and workshop facilitator. My #1 focus is on making marketing accessible to founders and small business owners. About BrightCanvas We believe in the early stage of a business the founder is their own best marketer. You know your target audience and product best and just need a little help to turn that into an executable marketing plan. That's where BrightCanvas comes in with facilitated workshops and a proven process that creates a marketing strategy and executable plan relevant to your business’ needs today. Visit: www.brightcanvas.co to learn more.

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Ambassador (Brisbane)

Girls in Tech Australia

Oct 2019 - Sep 2024 (5 years)

Girls in Tech (GIT) is a global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology. Our aim is to accelerate the growth of innovative women who are entering into the high-tech industry and building successful startups. As the Brisbane Ambassador, I work alongside our volunteers and the Australian board to connect and empower women in our technology community through #GIRLBOSSNIGHT and MentorWalks. Learn more: https://australia.girlsintech.org/

CEO | B2B Tech Marketing

Stirling Marketing

Sep 2019 - Current (6 years 11 months)

I'm helping tech start ups and scale ups to grow their revenue through marketing. Sometimes this involves marketing strategy development, helping to prioritise an existing strategy and execution of marketing activities. With hands-on experience across events, joint channel partner activities, product launches, sponsorships, webinars, thought leadership creation, content creation (ie case studies, whitepapers and research studies), digital marketing (ie social media and paid search) and media relations, I can help with your business and marketing goals.

Group Marketing Manager

Felix

May 2019 - Sep 2019 (5 months)

As Felix and PlantMiner's Group Marketing Manager, I oversee the go-to-market strategy and execution across all things marketing: demand generation and digital programs, PR and communications, regional content strategy and development, field marketing, event management, regional partner and customer marketing and performance reporting. About Felix: Felix is a cloud-based, modular procurement platform that makes it easy for organisations of all sizes to automate and centralise their Vendor Relationship Management and Source-to-Contract (S2C) activities. Teams use Felix to drive time and cost savings while building stronger, more compliant relationships between procurement, project delivery teams, and vendors. From construction to asset ma

Member of The Circle

The Circle Interactive Minds

Nov 2018 - Nov 2019 (1 year 1 month)

The Circle is a marketing mastermind program run by Interactive Minds for high performing senior marketers. Members meet on a regular basis to collaborate, share ideas and exchange personalised input.

Director of Marketing, Asia Pacific & Japan

Acquia

Mar 2018 - May 2019 (1 year 3 months)

o Responsible for creation of market strategies and successful execution of demand generation, digital programs, PR/Communications, performance reporting, and regional content strategy and development, as well as field marketing, event management, and regional partner and customer marketing o Productive management of marketing specialists (based in Tokyo and Sydney), external content writers, PR agents, and graphic designers, while concurrently reporting to the CMO in Boston and GM in Sydney o Recipient of the Field Excellence Award (2019 Sales and Marketing Kick Off Conference) acknowledging achievement of specific sales goals within the company About Acquia: Acquia is the open source digital experience company. We provide the world’s mo

Marketing Director - Australia & New Zealand

Sitecore

Jun 2010 - Jul 2017 (7 years 2 months)

o Translated complex technology behind the Sitecore platform into practical business benefits which aided senior, business colleagues in understanding the latest innovations in digital marketing technology and visualising how the Sitecore Experience Platform can turn their engagement ambitions into reality o Tasked with developing yearly marketing strategies and budgets which were reviewed quarterly, ensuring the ANZ marketing department achieved a 133% pipeline target in Q3 FY17, with half the budget allocated to Q3 FY16. Subsequently, the region achieved: - 133% of the pipeline target in Q3 FY17 - 116% of the pipeline target in Q1 FY17 - 161% of the pipeline target in Q3 FY16 - 116% of the pipeline target in Q4 FY1

Marketing Coordinator

SG Partners sgpartners

Jan 2010 - Apr 2010 (4 months)

* Implementation of the company’s online marketing, with a focus on online social media (LinkedIn and Twitter), blogs, website management (including SEO/SEM) of the corporate website. * Strategy development and implementation of marketing campaigns, including email marketing, advertising, to promote the organisation’s sales training, sales recruitment and sales team assessments into the mining, energy and construction sectors. * Maintaining the marketing budget and managing all expenditures. * Event Management. Organised promotions/collateral, venues and catering for Brisbane, Mackay and Perth training workshops (approximately 20 pax each) and networking luncheon (approximately 30 pax). * Media release development and liaison with the exte

Communications Coordinator

TechnologyOne

Jul 2007 - Jan 2010 (2 years 7 months)

* Strategy development and implementation of marketing campaigns, such as direct mail, email blasts, telemarketing activities, advertising, sponsorships and seminars to promote the organisation’s Customer Relationship Management, Human Resource & Payroll, Enterprise Content Management products. * Strategy development and implementation of marketing campaigns to two of the organisation’s seven key vertical markets: Community Services (Not-for-profits and Aged Care) and Managed Services (media/entertainment, sports associations and membership organisations) including direct mail, telemarketing activities and seminars. * Managed the organisation’s SEO, SEM, social media and corporate website and customer support website management strategies a

Marketing Manager

St Margarets Anglican Girls School

Oct 2006 - Jun 2007 (9 months)

* Solely responsible for the marketing, advertising and public relations materials and communications of the School, including promoting the School’s Anglican philosophy, the unique extra-curricular activities, academic achievements (Overall Positions) and scholarships. * Compiling, editing and proofreading The Link 2006 (annual yearbook). * Participating backstage and organising the Secondary Speech Night, including overseeing the set up and pack up. * Organising the annual Golf Day to raise funds for St Margaret’s Foundation, including catering and sponsorship. * Maintaining the marketing budget and managing all expenditures. * Writing the copy, editing and proofreading for the St Margaret’s Flyer (biannual newsletter for Old Girls, pot

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Marketing Coordinator

Hutchisons Child Care Services

Oct 2005 - Sep 2006 (1 year)

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Business Development Coordinator

Barnes Home Loans

Mar 2005 - Sep 2005 (7 months)

Debt Collection Officer

GE Capital

Feb 2001 - Mar 2005 (4 years 2 months)

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