Bob Hansmann
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Cyber Risk and Security Product Marketing Leader, host of the ThreatTalk podcast
Spring, Texas, United States
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Sr. Product Marketing Manger - SecurityInfobloxOct 2019 - Current (6 years 9 months)Product GTM and launch planning/execution as well as market research, persona creation, sales enablement, analyst relations, and content creation including thought leadership webinars, videos, blogs, etc. around the organization’s cybersecurity expertise and innovations.- Contractor: Sr. Product Marketing ManagerGigamonOct 2018 - Jan 2019 (4 months)Contract Product Marketing position for newly acquired incident detection and response solution ("Insights") that required a full marketing foundation and core collateral development involving market research, competitive analysis, persona definition, sales enablement, and analyst relations.
- MCancer SurvivorMedical BreakJan 2018 - Oct 2019 (1 year 10 months)Took a break to deal with multiple cancer-related challenges, but was declared 100% cancer free and began looking for my next opportunity.
- FDirector - Security TechnologiesForcepoint LLC Formerly RaytheonWebsenseJan 2016 - Jan 2018 (2 years 1 month)Lead go-to-market strategy, positioning, and messaging for expanding portfolio (4 acquisitions) through partnering with AR, PR, PM, Demand Gen, Sales Enablement and the CMO on branding and product activities while changing ownership twice and an interstate HQ move necessitating a complete PMM team rebuild. Served as the lead presenter and spokesperson for the entire line of enterprise data security solutions.
- FDirector of Product MarketingForcepoint LLC Formerly RaytheonWebsenseSep 2014 - Jan 2016 (1 year 5 months)
- RSr. Product Marketing Manager, Security LabsRaytheonWebsenseJan 2012 - Sep 2014 (2 years 9 months)Product Marketing, market research, persona creation, sales enablement, analyst relations, and content creation around the organization’s cybersecurity labs expertise and innovation to build brand credibility and thought leadership.
- Security Technology EvangelistBlue Coat Systems acquired by SymantecJan 2010 - Jan 2012 (2 years 1 month)Shifted Blue Coat brand recognition from web acceleration to cybersecurity launching the companies first ‘security’ web site, blog, and upscaling threat reporting processes and procedures to highlight the companies unique security expertise and understanding of the threat landscape.
- Sr. Product Marketing Manager - Security/MalwareBlue Coat Systems acquired by SymantecJan 2008 - Jan 2010 (2 years 1 month)
- Director of Product MarketingTrend MicroJan 2005 - Jan 2008 (3 years 1 month)From startup to IPO, lead channel marketing, events marketing, product marketing and more while providing compelling positioning, messaging and materials for analyst and public relations, campaigns, field marketing, lead generation, and sales enablement.
- Director of Product MarketingTrend MicroJan 2001 - Jan 2005 (4 years 1 month)
- Director of MarketingTrend MicroJan 1999 - Jan 2001 (2 years 1 month)
- Sr. Product ManagerTrend MicroJan 1998 - Jan 1999 (1 year 1 month)
- Sr. Product ManagerIBMDec 1996 - Jun 1998 (1 year 7 months)Market research, analysis, product strategy and roadmaps for performance monitoring products crossing the divide between the PC and Unix worlds.
- Sr. Product ManagerSymantecJul 1995 - Dec 1996 (1 year 6 months)Market research, competitive analysis, product requirements, and 3-year roadmaps. Launched industries first server-based antivirus solutions (NetWare and Microsoft) and an innovative update capability using the emerging ‘Internet’.