I lead design organizations through the intersection of creative direction and operational intelligence.
With 8+ years in design leadership, I build AI-native workflows, restructure cross-functional teams, and implement custom automation systems that turn production bottlenecks into scalable assets.
At TheSoul Group, I oversee graphic content operations across global editorial markets - from art direction and thumbnail systems to bespoke AI pipelines built on Flux, Forge, and Stable Diffusion, ChatGPT. My work cuts stock photo costs to zero, reduces asset generation from hours to minutes, and empowers non-designers to produce content autonomously.
What I bring to a leadership role:
· AI pipeline architecture (Flux, Forge, Adobe Firefly, Stable Diffusion, Veo, ChatGPT)
· DesignOps restructuring & Asana workflow automation
· Cross-department training programs & curriculum design
· Data-backed creative decisions tied to engagement and cost metrics
I don't just manage design - I engineer the systems that make great design inevitable.