Daria Kolarczyk

Director of Demand Generation

CARTO

Jul 2023 - Current (2 years 7 months)

Head of Demand Generation

CARTO

Dec 2022 - Jul 2023 (8 months)

Partner Marketing Manager

CARTO

May 2022 - Dec 2022 (8 months)

Marketing Manager IoT

Canonical

Aug 2021 - Jan 2022 (6 months)

- Drove marketing strategy and execution for IoT products and services for multiple markets. - Owned IoT and silicon partner marketing campaigns from initial scope through execution and refinement. - Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns. - Worked with Product Managers and Sales Teams to coordinate marketing activities focused on successful promotion of IoT and silicon partnerships. - Leveraged industry trends and competitive analysis to improve marketing campaign performance.

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Marketing Director

AVSystem

Dec 2019 - Aug 2021 (1 year 9 months)

- Oversaw global marketing and communications plans for AVSystem, a B2B software vendor specializing in telco and IoT products. - Guided and motivated marketing team of 7 full-time specialists (digital marketing, SEO, web & design, content & event marketing) to tackle continuous improvement objectives for all 6 product lines. - Introduced agile methodology to streamline processes and increase productivity. - Directed the marketing strategy through cooperation with product, sales team, and management. - Analyzed competitive environment and consumer trends to stay on top of changing market environments. - Devised and managed creative plans for company branding and product launches.

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Marketing Manager

AVSystem

Nov 2018 - Dec 2019 (1 year 2 months)

- Recruited and hired talented professionals with drive and dynamic skills to build success within organization. - Achieved over 100% increase in inbound SQLs through leading optimization of organic and paid performance marketing. - Oversaw sponsorships and represented company at major global industry events (e.g. Mobile World Congress, CES, IoT World). - Put together leading-edge digital marketing, social media, and SEO strategies. - Developed, maintained, and deepened strategic partnerships with agencies, vendors, and telco & IoT partners.

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Product Marketing Manager

AVSystem

Jan 2018 - Nov 2018 (11 months)

Responsibility for product marketing of AVSystem's UMP Cloud and Coiote IoT products including partnerships, product messaging and content strategy.

Daria Kolarczyk

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