Shaun Shirazian

Chief Executive Officer

Lodgify

Feb 2025 - Current (1 year 6 months)

Chief Product Officer

Pipedrive

Dec 2021 - Aug 2024 (2 years 9 months)

Country Manager/Director Emerging Markets & Global Expansion

Intuit

Sep 2020 - Dec 2021 (1 year 4 months)

Director of Product Management, Europe & Americas

Intuit

Aug 2019 - Sep 2020 (1 year 2 months)

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Head of Product, Europe

Aug 2018 - Sep 2020 (2 years 2 months)

Head of Product, UK

Intuit

Nov 2017 - Aug 2018 (10 months)

Group Product Manager, Global (Americas)

Intuit

Feb 2015 - Nov 2017 (2 years 10 months)

Product Management leader in our Global division responsible for delivering awesome products for our customers in the Americas region. Fortunate to lead a team of outstanding product managers across Brazil and Canada on this mission. Moved to São Paulo, Brazil in March 2015 to help start our office, build our team, and launch our products.

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Product Management Leader

Jan 2013 - Feb 2015 (2 years 2 months)

Leader in the Small Business Group on QuickBooks Financing, a platform to connect our small business customers with lenders. Leading our product to leverage data to deliver an awesome product experience for our small business customers and lenders.

Product Management

Intuit

Jul 2012 - Dec 2012 (6 months)

Product Manager on the $1.3B+ TurboTax product. Primarily responsible for the early experience and driving Avg Revenue per Customer product initiatives

Senior Product Marketing Manager

Intuit

Oct 2009 - Jul 2012 (2 years 10 months)

-Helped lead holistic marketing and product plans for consumer prepaid debit card offering that grew from nothing to over 1M units in 3 years. Led strategic planning and execution across internal and external development, marketing, analytics, and Govt. teams. -Responsible for driving volume growth YOY since the launch of card program by leveraging Intuit innovation framework of deep customer immersion, broad thinking, and rapid testing with customers. to frequent and immersive customer research that led to deep insights and hypotheses. Led cross functional teams through a process of brainstorming and quick iterations with customers to come up with new marketing plans and hypotheses tests each year across in product testing, display adv

Brand Management - Futureworks (Corporate New Business Development)

Procter Gamble

Jul 2008 - Dec 2009 (1 year 6 months)

Served as project leader for complex healthcare project. Project was one of the top three initiatives within organization. Led development and execution of test market with multi-functional team in under 3 months. Included starting up supply chain, production, design and development of all marketing communications (print, packaging, online), and go-to-market strategy. Test achieved a repeat rate significantly above above forecast.

Brand Management - Professional Oral Care

Procter Gamble

Dec 2006 - Jun 2008 (1 year 7 months)

-Led restage of Professional Whitening business from 4 years of declining sales to a double-digit increase in launch year. Restage was fueled by deep insight garnered from dental professionals that became the foundations of the communication plan. Restage included developing branding and leading all marketing communication development with creative, digital, and PR agencies. Led formation of new pricing, packaging, and alternative go-to market strategy that now serves as the model for other brands within the Professional organization. -Co-led delivery of first pricing and promotion platform for the newly combined Crest and Oral-B Professional Oral Health organization. Through consumer research and deep dive analysis of market data, set

Systems Analyst - Supply Network

Procter Gamble

Jun 2005 - Oct 2006 (1 year 5 months)

Led successful system integration of Gillette Professional Battery Order Management System on time and within scope under the broader Gillette integration. Led a multi-functional and multi-partner team through entire project life cycle from determining system requirements and scope to testing and implementation. The professional battery business is a very complex and unique business that is not handled by P&G’s main ordering system.

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