Michael Sammut

Group Vice President, Customer Success & Implementation

Basis

Apr 2026 - Current (5 months)

Vice President, Customer Success

Basis

Sep 2022 - Apr 2026 (3 years 8 months)

Director, Customer Success

Basis

Mar 2021 - Sep 2022 (1 year 7 months)

Manager, Customer Success

Basis

Sep 2019 - Mar 2021 (1 year 7 months)

Customer Success Manager

Basis

Apr 2018 - Aug 2019 (1 year 5 months)

• Partner with clients to identify and meet their business objectives, ensuring success as they adopt a new platform • Educate partners on new features, products, technologies and best practices • Offer insight into campaign set-up/optimization, utilizing advanced programmatic advertising strategies and expertise • Conduct QBRs, identifying successes and opportunities to drive customer growth/KPIs, and company revenue

Customer Success Specialist

Basis

Jun 2017 - Mar 2018 (10 months)

• Work with advertisers and media buyers to define advanced strategies for success • Client training and education; work towards making our clients self-sufficient users of our platform • Troubleshoot technical issues with software and digital ad campaigns • Assist in internal training and quality assurance among various departments in the company • Contribute content to our support centre, providing useful materials to assist our customers with our platform

Entertainment Booking Administrator

The Feldman Agency

Jul 2015 - Jun 2017 (2 years)

• Act as main point of contact on behalf of high profile musicians, liaising between artist teams and various clients such as promoters, corporate event planners, festivals, etc. • Track contract status, payment schedules, and sales data of numerous events, requiring extreme attention to detail and organization • Attend conferences, connecting with event planners to develop new streams of business • Work with new customers, providing assistance and education as required to meet all customer and artist needs • Provide marketing guidelines, leading the approval process for all materials • Analyze ticket sales data, comparing against trends/expectations and suggesting increased marketing allocations as necessary • Event production – coordinate

Marketing & Communications Coordinator

Ryders Eyewear

Nov 2013 - Jul 2015 (1 year 9 months)

• Managed companyʼs online presence, leading to notable increases in social media followings and engagement • Played a key role in specifying target market and developed long term marketing strategy to increase sales, both online and at retail • Delivered product presentations to new accounts, ensuring in depth product knowledge • Worked alongside Marketing Director to allocate and manage marketing budget • Planned and executed online and print advertising campaigns • Negotiated all sponsorship/endorsement contracts and ensured terms were met • Coordinated all logistics for trade show and event attendance

Research Assistant

Wilfrid Laurier University

Sep 2012 - Sep 2013 (1 year 1 month)

• Assisted a professor who is conducting an in depth study on the topic of popular music in Canada • Roles included finding relevant news articles, developing an extensive artist database, conducting interviews, and researching academic archives for related material • The position required self-motivation, independent work, time-management, and extensive organizational skills

Teaching Assistant

Wilfrid Laurier University

Sep 2012 - Apr 2013 (8 months)

• Responsible for two tutorials involving 50 students • Taught 'Media History', focusing on the social impacts of new media technologies • The ability to simplify and explain complex material was essential to this role • Dedicated myself to helping students succeed, using my experience and knowledge to guide them through their first year university experiences

R

Community Marketing Lead

Reduce the Juice

May 2012 - Aug 2012 (4 months)

• Created/maintained project schedule, ensuring all initiatives were on time and within budget • Contributed to development of project materials such as press releases, hand outs, questionnaires • Managed all social media content, utilizing networks to promote community events • Led a team of high-school students, ensuring motivation and the achievement of project goals • Responsible for day-to-day operations, including scheduling, coordination of promotional activities • Position required extensive research to gain knowledge surrounding climate change and waste management, in addition to gaining familiarity with programs of similar scope

Intern

TA Sound and Music

Jun 2011 - Sep 2011 (4 months)

• Actively engaged with audio engineering techniques in a professional setting • Interacted with representatives of numerous high-profile clients • Assisted in several recording sessions involving said clients • Duties included, but were not limited to, setting up/breaking down studio arrangements, communicating with clients, data archiving, and on site recording • Participated in an independent project utilizing the studio’s facilities with assistance from highly respected professionals in the field

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