Irina Scarlat

I build and scale growth engines for tech companies and I use AI to do it faster than most people think is possible. I am the Chief Marketing Officer of Improbable, building the go-to-market function for a venture builder backed by a16z and SoftBank. Before that, I led growth at some of Europe's most disruptive companies: scaled Revolut from 1M to 15M+ global users as Global Head of Growth, grew Bitpanda from 2.5M to 4M customers as Chief Growth Officer, and built Uber's marketing function in Romania from scratch. I thrive solving hard problems at the intersection of product, marketing, and data. My experience spans fintech, edtech, healthtech, mobility, and venture building, having scaled both B2C and B2B products across Europe, APAC, and the US. Before embarking on the hyper-growth journey, I founded a marketing agency working with tech startups and an NGO building entrepreneurship education programs for young leaders. A serial learner (Stanford, Harvard HBS, Reforge), avid reader, and curious traveller, I've lived, worked, and studied in 8 cities across Europe and the United States. I write about growth, AI-powered marketing, leadership, and the messy reality of building while staying healthy and raising a human. These are my opinions, based on my experience. I don't hold absolute truths and neither should you. Get in touch if you're solving hard problems and you need a thought partner or a helping hand.