Antara Purohit

Events & Operations

ROTH Capital Partners

Mar 2025 - Current (1 year 8 months)

Acted as an Administrative Assistant and supported the execution of annual premier investor conferences with 80+ investors, corporate executives, and industry leaders across public and private markets.
• Coordinated logistics and scheduling for multiple one-on-one and small-group investor meetings, facilitating interactions between management teams and investors.
• Assisted senior conference and capital markets professionals in managing event operations, attendee engagement, and stakeholder communications.
• Contributed to the successful delivery of multi-day conferences
• Developed expertise in capital markets, investor relations, corporate access, and relationship management through direct exposure to senior executives

Marketing Consultant

Pilgrim's

Jan 2026 - Apr 2026 (4 months)

Served as a Marketing Consultant developing a comprehensive campaign pitch for Richmond.
• Conducted extensive primary and secondary market research, including consumer surveys and competitive analysis, to identify key customer insights and define a target audience
• Collaborated on an end-to-end marketing strategy that encompassed brand positioning, a creative ad platform, and a multi-channel digital media plan—including SEM, social media, and mobile strategies (all executable within a specific allocated budget)
• Delivered a professional 15-minute pitch to the Head of Brand of Richmond's and industry practitioners

Digital Marketing Strategist

Bayes Business School

Sep 2025 - Dec 2025 (4 months)

• Designed and launched a comprehensive UI/UX landing page for an MSc recruitment campaign, optimizing site content and layout to maximize conversion rates and user engagement.
• Conducted detailed website and UX reviews to implement frictionless calls-to-action (CTAs) and social proofing, successfully bridging the physical-to-digital customer journey

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Marketing Strategy Manager

Sheraspace

Sep 2025 - Dec 2025 (4 months)

Served as a marketing consultant developing a comprehensive B2C marketing plan focused on the UK market.
• Led end-to-end market research by conducting 10 qualitative customer interviews and a quantitative survey of over 100 consumers to generate data-driven insights.
• Formulated a complete segmentation, targeting, and positioning strategy, underpinned by a rigorous environmental scan of the company, competitors, and collaborators.
• Designed a full-year strategic roadmap that included a meticulously planned marketing mix, specific KPIs, financial forecasts, and an optimized promotional strategy under a strict budget.

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Experience Ambassador

Saints & Stars

Jul 2024 - Jan 2025 (7 months)

Brand Partnerships

Crocs

Mar 2024 - Aug 2024 (6 months)

Gave support to the Crocs regional Communications and Social Media team in all topics related to Brand Partnerships, including Ambassadors, Influencers, Collaborations, and Partnerships.
• Ensured all the Ambassador/Influencer campaigns were executed within time and budget
• Worked with internal teams on sourcing the product samples for seeding
• Worked with external teams on seeding experiences (concepts to production to shipments)
• Developed briefs to agencies to provide seeding lists for campaigns and follow up with internal teams on approvals
• Developed briefs for Ambassadors/Influencers to ensure the content created remains within brand values and campaign needs
• Worked closely with social media teams o

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Yoga Instructor

Puppy Yoga Paris

Jan 2024 - May 2024 (5 months)

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Magazine Editor

The Avant-Guard Media

Mar 2021 - Nov 2021 (9 months)

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Medical Intern

Jun 2019 - Aug 2019 (3 months)

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Antara Purohit

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