Sr. Director / Director / Architect, Analytics
Instructure
Jan 2015 - Jun 2020 (5 years 6 months)
Architected the company's first enterprise data platform, which enabled a data-driven culture by providing advanced analytics, machine learning models, and executive dashboards for key SaaS metrics (e.g., ARR, Product Utilization, Customer Health, Marketing Attribution, etc.) to support Marketing, Sales, CX, Product, and Finance teams.