Leah Miranda

Head of Demand Gen & Lifecycle Marketing

Zapier

Jun 2026 - Current (3 months)

Responsible for leading the B2B Lifecycle Marketing team at Zapier, building and managing comprehensive customer journeys and driving demand generation strategies that enhance customer engagement and conversion.

F

Owner

Freelance Marketing

Aug 2012 - Current (14 years 1 month)

I work with local and national entrepreneurs and start-ups, helping each client create a branding and marketing strategy to bring their ideas and products to life. Services include but are not limited to: - Website design and development - Print collateral - Content writing - Marketing strategy - Email Marketing - Social media marketing

Manager, Demand Gen

Zapier

Aug 2022 - May 2026 (3 years 10 months)

Director of Lifecycle Marketing Operations

Campaign Monitor

Sep 2021 - Aug 2022 (1 year)

Responsible for cultivating customer and prospect relationships, driving acquisition and retention across CM Group’s suite of email and multichannel marketing products (Emma, Sailthru, Liveclicker, and Campaign Monitor).

Senior Email Marketing Manager

Campaign Monitor

Jan 2019 - Sep 2021 (2 years 9 months)

Led the development, execution, and optimization of all CM Group email marketing initiatives, from ideation through delivery and analysis.

Sr. Email Marketing Automation Manager

Brookdale

Apr 2016 - Jan 2019 (2 years 10 months)

Managed audience segmentation, content optimization, quality assurance for multiple lead nurturing campaigns. Developed email strategy to increase customer engagement and retention across 900+ communities. Increased the number of move-ins touched by email YoY for each month, and by 44% overall YoY. Managed program KPI’s by designing and implementing comprehensive, measurable A/B and multivariate testing plans. Monitored and reported on all email analytics to senior leadership and sales teams.

T

Marketing Chair, Board of Directors

The Iris Compass Foundation

Nov 2015 - Jan 2017 (1 year 3 months)

The Iris Compass Foundation promotes independence in women and empowers them to live better lives through education, counseling, and assistance.

Sr. Marketing Automation Manager

American Addiction Centers

Aug 2012 - Apr 2016 (3 years 9 months)

Established strategic initiatives and KPI’s and measured the impact of email and social campaigns on company goals across 20 facilities Managed brand awareness/advocacy strategy working with various companies within the mental health/substance abuse space Developed relationships with local and national non-profit organizations Executed web content strategy with cross-functional internal teams (SEO, Web Development, Design) Managed a team of internal and external content creators

PR & Social Media Manager

American Addiction Centers

Aug 2012 - May 2013 (10 months)

Managed 25+ social media accounts on various platforms. Write and edit daily blog posts for 5 website properties. Responsible for several web management functions: link building, content management, WordPress management.

Marketing Manager

Universal Technical Institute

Sep 2009 - Aug 2012 (3 years)

Campus PR liaison, effectively working with campus management team and local PR to promote local events. Created local marketing plans that integrated Social Media in event promotion and inquiry recruitment. Coordinated successful campus events for up to 3,000 guests and prospective students.

Admissions

Crown College

Jun 2005 - Aug 2008 (3 years 3 months)

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