J
Joel González
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Finance Lead @ SPARQ | Automotive AI
Mexico
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Résumé
Jobs
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Senior Financial Analyst, Prime VideoAmazonApr 2026 - Current (7 months)- Finance LeadSparqJan 2025 - Apr 2026 (1 year 4 months)SPARQ is a seed-stage automotive AI startup building products at the intersection of connected vehicles, hardware, and SaaS.
Led finance end-to-end at SPARQ, owning the P&L and driving FP&A across budgeting, forecasting, cash management, KPI reporting, and strategic planning. Supported a $12.5M USD capital raise and partnered cross-functionally on pricing, market research, and new product evaluation to help scale the business. - Senior Treasury AnalystStoriJun 2024 - Mar 2025 (10 months)Stori is a Series C fintech focused on expanding financial inclusion in LatAm.
Managed daily liquidity operations of $300M USD and analyzed $850M USD in assets and liabilities to support balance sheet optimization and liquidity planning. Evaluated a $150M USD government securities strategy generating ~$4M USD in monthly yield, built models that increased portfolio profitability by 25%, and supported capital planning, debt strategy, and IPO-readiness. - Tax ManagerEmma The Sleep CompanyJan 2024 - Jul 2024 (7 months)
- 2023 ProVeg Incubator (Cohort 10)ProVeg IncubatorMar 2023 - Jun 2023 (4 months)Selected as 1 of 12 FoodTech startups worldwide for the ProVeg Incubator. Built an investor-ready growth and unit economics roadmap, refined positioning and go-to-market strategy, and pressure-tested the business alongside global experts, mentors, and founders.
- 2022 Fuel Ignition (Startup Program)McKinsey CompanyOct 2022 - Mar 2023 (6 months)Selected for McKinsey’s invite-only Fuel Ignition program. Partnered with McKinsey consultants to refine growth strategy, support fundraising efforts, and develop strategic partnerships, strengthening Propel Foods’ business model through structured, high-impact problem solving.
- Associate ConsultantPwCMay 2022 - Jan 2024 (1 year 9 months)
- Transfer Pricing AssociatePwCMay 2022 - Jan 2024 (1 year 9 months)PwC is a global professional services firm.
Advised U.S. and LatAm top-tier multinational clients across industries on transfer pricing strategy, financial analysis, and regulatory compliance. Led and contributed to 90+ engagements, including benchmarking studies, valuations, economic analyses, and preparation of Local Files and Country-by-Country reports, supporting cross-border structuring and tax optimization initiatives. - Co-Founder & CEOPROPEL FOODSJan 2021 - Jun 2024 (3 years 6 months)Propel Foods® was a pre-seed and award-winning Mexican FoodTech startup.
Led the creation and launch of an AI-powered plant-based CPG brand with the mission of making plant-based foods delicious, healthy, affordable, and sustainable. Turned the idea from scratch into a real business, raising over $350K USD and building a multidisciplinary team to bring products to market across five cities, reaching thousands of people. - Financial AnalystTeradataJan 2021 - Apr 2022 (1 year 4 months)
- Junior Financial AnalystTeradataJan 2021 - Apr 2022 (1 year 4 months)Teradata is a Global Enterprise Data Analytics and Cloud Software company.
I supported North America & Global FP&A through financial reporting, variance analysis, and business performance tracking to inform management decisions. Helped consolidate the P&L by segment, customer, country and region. - 2021 Global Winner, Hult Prize AcceleratorHult Prize FoundationDec 2020 - Sep 2021 (10 months)Selected for the Hult Prize Accelerator and led the venture from concept to execution, culminating in winning the Global 2021 Hult Prize ($1M USD). Built and pitched a scalable impact business model, ran rapid customer discovery, and translated insights into a clear go-to-market and operating plan under intense time constraints.
- Hult Prize Accelerator ProgramHult Prize FoundationDec 2020 - Sep 2021 (10 months)
- Finance InternCamino FinancialJan 2020 - Jun 2020 (6 months)Camino Financial was a FinTech company focused on improving access to capital for small businesses.
I supported FP&A by analyzing and reconciling the loan portfolio, validating performance data, and preparing brief summaries to support internal reporting and decision-making.
Education
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- Bachelor of Arts - BA, EconomicsInstituto Tecnológico Autónomo de MéxicoJan 2016 - Dec 2021 (6 years)• Awarded the 2021 Global Hult Prize.
• Awarded the ILAN Award for University Innovation.
• Bachelor’s Thesis titled “Telework in Mexico: Estimating an Index and its Economic Impact”. - High School DiplomaSt Johnsbury AcademyJan 2013 - Dec 2016 (4 years)• Graduated with high honors.
• Received various academic excellence certificates.
• Served as Vermont regional VP of FBLA-PBL.
• Awarded the Paul Poulos Prize for Proficiency in Business.
• Capstone project titled “The fiscal impact of illegal immigration in the United States economy”.
Projects (professional or personal)
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Awards
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- FForbes 30 PromisesFeb 2024Featured on the list of Forbes 30 Promises
- TPremio a la innovación alimenticia: Startup del año (Startup of the year)The Food TechSep 2023
- Best Processed Food ProductGoulaJul 2023Prize awarded for being among the best processed food products in LatAm.
- ProVeg Incubator’s Demo Day WinnerProVeg IncubatorJun 2023Winner of the Audience Award, given to Propel Foods for its outstanding pitch & participation in ProVeg Incubator’s Demo Day in Berlin, Germany.
- IShimon Peres AwardILAN Israel Latin American NetworkDec 2022Granted the Shimon Peres Award for University Innovation by ILAN (Israel + Latin American Network).
- Fuel Ignition Club MemberMcKinsey CompanySep 2022Selected as one of the 4 startups to be part of the Fuel Ignition Club, and receive consulting services from McKinsey & Company through a workshop-based model for 6 months.
- MassChallenge FinalistMassChallengeJun 2022Propel Foods was selected as one of the twelve startups to undertake the MassChallenge Accelerator Program.
- 2021 Hult Prize Global WinnerHult Prize FoundationFeb 2022Awarded the 2021 Hult Prize after developing Propel Foods, a startup targeting the 2021 challenge of reinventing food production systems to be sustainable and tackling food insecurity by feeding up to 40 million people by 2040.
- Paul Poulos Prize for Proficiency in BusinessSt Johnsbury AcademyJun 2016Prize awarded to a senior boy or girl who demonstrated high academic achievement in business, and high interest in business as a career.
- Certificate of Academic ExcellenceSt Johnsbury AcademyMay 2016