P

Polyna Berlin

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Field, Revenue & Partner Marketing Leader ◆ Driving B2B SaaS Growth 🌱 ◆ Sales-aligned GTM strategist
Los Angeles, California, United States

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Full-time jobs

Timeline


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Job

Résumé


Jobs verified_user 0% verified
  • Nebius
    Field Marketing Manager
    Nebius
    Mar 2026 - Current (8 months)
  • Spryker
    Senior Partner Marketing & Revenue Marketing Manager (Promoted)
    Spryker
    Oct 2024 - Nov 2025 (1 year 2 months)
    - Partner with NA and Global Sales teams to shape pipeline priorities and deliver targeted marketing programs that drive results - Own and execute strategic marketing initiatives in North America, including ABM/ABX campaigns, thought leadership and high-impact experiential events, trade show activations, and paid media collaborations - Delivered 55% of company opportunities YTD, translating into 51% of pipeline contribution through marketing - Improved SAL conversion velocity by helping Sales reduce response time from 3.8 days to 33.8 hours - Built ABM/ABX campaigns leveraging paid social, intent data, and HubSpot landing pages - Executed high-impact NA programs, including events including executive roundtables, experiential events, and tra
  • Spryker
    Senior Partner Marketing & Events Manager (NA) - Promoted
    Spryker
    Nov 2023 - Dec 2024 (1 year 2 months)
    Promoted to shape North America’s partner marketing strategy, drive co-branded campaigns and strengthen strategic partnerships. - Scaled NA partner marketing, launching GTM motions with 12 strategic partners including AWS, technology partners, and solution integrators - Led multi-channel campaigns: co-branded webinars, research reports, and IRL activations influencing high-intent opportunities and Sales deals - Boosted partner engagement at flagship event, resulting in 12% lift in annual sponsorship revenue - Ran quarterly business reviews with partners, improving joint campaign performance by 10% - Managed partner marketing & events budgets, and performance metrics; optimized ROI and campaign effectiveness - Collaborated with marketing lea
  • Spryker
    Growth & Demand Gen Manager (First Marketing Hire in NA)
    Spryker
    Aug 2021 - Nov 2023 (2 years 4 months)
    - First marketing hire in North America; built regional demand gen engine from scratch - Adapted global GTM strategies to North American market, delivering 18% YoY growth in marketing-sourced revenue - Produced two NA conferences, boosting attendee engagement by 40% YoY; executed thought leadership and experiential events at 12 major trade shows - Owned paid media and syndication efforts, influencing 14% of total pipeline - Partnered with Analyst Relations, PR and customer success teams to sharpen brand perception - Collaborated cross-functionally with Sales, Product Marketing, Partner Ecosystem, Events, and Leadership to ensure strategic GTM alignment
  • S
    Marketing Consultant (Fractional)
    Saas Data Management Solution
    Jul 2019 - Jul 2021 (2 years 1 month)
    – Delivered 40% ARR growth for SaaS platform through new GTM and digital strategy - Relaunched company website, resulting in 12x SEO ranking improvement - Expanded digital marketing with live webinars, email nurture campaigns, and content marketing - Spearheaded cross-functional collaboration to improve pipeline generation and co-create marketing initiatives
  • P
    Founder
    PMB Consulting Services
    Jan 2015 - Jul 2021 (6 years 7 months)
    Consulted entrepreneurs and SMBs on marketing strategy development, field marketing activations, and branding.
  • BCW Global
    Global Marketing Consultant (Fractional)
    BCW Global
    Jan 2015 - Jan 2019 (4 years 1 month)
    – Coordinated communication with 50+ stakeholders across U.S, Europe, Asia and Latin America – Produced large scale awareness effort surrounding the Cannes Lions Festival of Creativity – Collaborated with cross-functional teams to develop award entries for notable client campaigns – Managed portfolio of marketing projects for B2B and B2C clients in tech and lifestyle sectors
  • American Income Life Insurance Company
    Field Marketing & PR Manager
    American Income Life Insurance Company
    Jan 2012 - Jan 2015 (3 years 1 month)
    - Acquired 30+ new clients in key territories for Fortune-500 insurance company - Boosted Sales leads by 23% in four months - Developed strategic partnerships with political, social, and community-based organizations to grow pipeline and accelerate growth - Recruited and supervised team of 15 public relations and sales representatives
  • C
    Marketing Projects Manager
    Cohn & Wolfe
    Jan 2010 - Jan 2012 (2 years 1 month)
    – Project advocate for brand awareness campaigns with stakeholders across U.S., Europe and Asia – Developed marketing and communications materials for lifestyle, travel, and tech clients – Wrote press releases, media advisories and RFPs – Communicated with journalists and research firms to pitch products and services for review
  • C
    Research Project Manager
    COT Instituut voor Veiligheids- en Crisismanagement
    Jan 2008 - Jan 2009 (1 year 1 month)
    – Managed EU-funded research projects with five international partners – Researched and wrote case studies, reports and policy recommendations – Organized and presented project recommendations at the European Commission in Brussels
  • The Clingendael Institute
    Research Project Manager
    The Clingendael Institute
    Jan 2007 - Jan 2008 (1 year 1 month)
    – Coordinated communication with international partners for leading European think tank – Worked with five international teams to edit research reports, policy briefs, and academic articles – Championed efforts to continuously advance project awareness and future funding
  • C
    PR Account Executive
    Cohn & Wolfe
    Jan 2004 - Jan 2006 (2 years 1 month)
    – Coordinated public relations, branding, and marketing programs for portfolio of clients – Developed core communications materials, press releases, media bulletins, and press kits – Planned and executed PR events, promotions, and media trips
Education verified_user 0% verified
  • Leiden University
    master, Master's degree - International Relations & Diplomacy
    Leiden University
  • UC Irvine
    bachelor, Bachelor's degree - Political Science
    UC Irvine
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