Anik Faisal
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On a journey to becoming more persuasive.
Ottawa, Ontario, Canada
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Résumé
Jobs
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ISRStratus Building SolutionsOct 2025 - Current (1 year 1 month)- Product Content SpecialistMarksFeb 2023 - Oct 2023 (9 months)Oversaw the copy and content processing for 11 different categories, for both Regular Assortment and Endless Aisle products.
Worked on refreshing the customer facing copy for older Endless Isle styles to streamline the customer experience in both English and French.
Maintained strict quality assurance guidelines to ensure high standards in online customer shopping experience.
Coordinating with compliance, innovation, purchasing and e-merchandisers to ensure images and copy get online in time. - Marketing SpecialistCanadian Tire CorporationDec 2021 - Oct 2022 (11 months)-Worked on an eCommerce optimization project that focuses on product information, quality assurance, site layout and eComm strategy.
- Devised strategies to combat industry competitors with market research and a dash of SEO/SEM.
- Worked on over 25 categories within different Canadian Tire Divisions in coordination with the Merch teams.
- Our contribution to the project yielded a $14.4M (10%) sales uplift across various categories within just 8 Months. - Global BizDev SpecialistMyAliceApr 2021 - Aug 2021 (5 months)MyAlice is a Singapore based customer centric SaaS platform that provides sales and customer service automation solutions.
- Worked in the Global Partnership Team, focusing on 6 countries in APAC region (Thailand, Malaysia, Singapore, Indonesia, Philippines, Sri Lanka).
- Set up and headed deal meetings where I demonstrated the SaaS product thoroughly, sometimes even to C-level executives; with a 30% acquisition rate.
- Managed client and partner relationship management tasks in order to best benefit both parties.
- Generated organic demand by developing multi-channel partner marketing campaign through email, Facebook, LinkedIn, search and webinars; in coordination with the marketing team. This lead to a 30% increase in - CCSD Intern (Channel Category Sales Development)NestleMar 2018 - May 2018 (3 months)Nestlé is one of the biggest FMCG companies in the world.
Core Responsibility:
- Worked under the Maggi Team, focused on competitor research and sales activity tracking.
- Tracked ongoing campaigns and activations for the Maggi brand within the capital.
- Conducted field research on competitor campaigns and activation and reported back to HQ.
- Coordinated with territory officers to gather market intel.
- Tracked and gathered data and later input within the national sales ERP system for Nestlé Bangladesh.
Education
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- Master of Marketing, MarketingUniversity of Technology SydneyJan 2019 - Dec 2020 (2 years)Passed with Distinction and a total average grade of 77.5%. Courses with High Distinction (Over 85%) : Brand Management, Marketing Strategy (B2C), Strategic Business marketing (B2B), Capstone: Business Project.
- Bachelor of Business Administration - BBA General, MarketingBangladesh University of Professionals BUPJan 2014 - Dec 2018 (5 years)Majored in Marketing. Relevant Courses: Consumer Behaviour, International Markets, Integrated Marketing Communication. Minored in Supply Chain Management. Relevant Courses: Negotiation, Production Planning & Inventory Management.
- Higher Secondary School Certificate, ScienceNotre Dame CollegeJan 2011 - Dec 2013 (3 years)
- Secondary School Certificate, ScienceGovernment Laboratory High School DhakaJan 2001 - Dec 2010 (10 years)