Ragesh Nair

Principal - Marketing Communications

Sabre

Feb 2020 - Current (6 years 9 months)

• Spearheaded a comprehensive communications strategy that significantly enhanced Sabre's India capability center's employer brand image. • Led communications for a major organizational restructuring (for India), crisis communications during COVID, and the successful Great Place to Work® certification process. • Managed a yearly budget of US$200,000, prioritizing initiatives that fostered thought leadership development, effective spokesperson training, impactful PR campaigns, and brand awareness. • Expanded in-house thought leadership, resulting in a 50% surge in employee-led content and a subsequent 20% increase in featured media stories Y-o-Y. • Led a successful influencer collaboration project, expanding brand reach by acquiring 15,

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Marketing Manager

ADAPA

Sep 2018 - Sep 2019 (1 year 1 month)

• Developed and executed comprehensive marketing plans and branding strategies for the Middle East region, achieving a multifold increase in brand awareness • Supported the development and management of the sales pipeline, driving business growth and market expansion. • Led Adapa's participation at industry trade fairs and conferences in Dubai and Europe, resulting in several new leads.

Assistant Manager – Knowledge Management

Trianz

Dec 2016 - Jul 2018 (1 year 8 months)

• Developed and implemented a comprehensive knowledge management strategy aligned with business objectives, resulting in an increase in knowledge utilization. • Cultivated a strong knowledge-sharing culture through innovative initiatives such as the 'Trianz and the K-Bytes news app, leading to a reduction in knowledge redundancy. • Championed the adoption of tools (Microsoft Teams, SharePoint, Yammer) to enhance knowledge accessibility and collaboration, resulting in an increase in employee productivity.

Lead Consultant – Marketing

Genpact

Dec 2014 - Dec 2016 (2 years 1 month)

• Led the development and execution of digital campaigns, including the launch of our new website and the #DigitizingEnterprises campaign, driving 24% increase in website traffic and 16% lead gen • Conceptualized and executed a content marketing strategy for the 'ThoughtWave' blog, positioning Genpact as a thought leader in the industry and generating 31% increase in organic search traffic. • Collaborated closely with sales and pre-sales teams to develop compelling case studies and marketing collateral, resulting in a notable increase in win rates.

Assistant Manager – Social Media Solutioning

Infosys BPM

Jul 2012 - Oct 2014 (2 years 4 months)

• Helped set-up a new the social media solutioning arm, including the implementation of a state-of the-art Social Media Command Center, enhancing Infosys BPM's digital capabilities. • Conducted social media audits for prominent global brands, including Apple and Philips, and developed customized reporting and analytics solutions to drive actionable insights. • Played a pivotal role in responding to RFIs and RFPs for social media analytics services, collaborating closely with sales and pre-sales teams to win new business opportunities.

Senior Associate – Marketing

Mindtree

Feb 2010 - Jul 2012 (2 years 6 months)

• Successfully planned and executed multiple high-profile events across North America and Europe, driving an increase in brand visibility and lead generation. • Introduced innovative marketing initiatives like 'SMILE' and 'Cartlogs', generating 12% increase in social media engagement and brand awareness. • Provided strategic support for CMS management and other digital marketing initiatives, contributing to 27% improvement in website traffic.

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Operations Manager

Zeroin Management Pvt. Ltd.

Jan 2008 - Sep 2009 (1 year 9 months)

• Successfully planned and executed large-scale corporate events and brand activations for top CPG and manufacturing brands • Spearheaded the launch of innovative event properties (Cupid Online, Ultimate Corporate League, Fastlane Go-Karting Championship) • Led the digital marketing efforts for EventFAQS.com (sister brand), resulting in 28% increase in lead generation. • Developed and managed the curriculum for EMDI Institute of Media & Communication (sister brand), fostering a strong talent pipeline for the events industry.

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Ragesh Nair

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