Product/Marketing/Jack of All Trades
AisleBuyer acquired by Intuit April
Sep 2010 - Apr 2012 (1 year 8 months)
AisleBuyer was a mobile commerce platform that enabled brick and mortar stores to utilize the same data-driven digital marketing advantages of ecommerce retailers, while also enabling customers to discover product information on their phones while shopping in stores, in addition to using their phone as a cash register to check out right in the aisle.
I joined AisleBuyer very early on as the 7th full-time employee with no real particular job description, and sort of developed myself into a wide-spanning role that keyed on product and product marketing initiatives on both our white-label mobile commerce platform and our branded plug-n-play mobile point-of-sale system for small businesses, but really encompassed every area of the business bey