Tara Robertson
Tara Robertson
About
Detail
Chief Marketing Officer
Williston, Vermont, United States
CMO at Bitly and has a love for all things customer experience, growth, and driving strong business impact.
Before that, I was the CMO at Teamwork, Head of Customer Marketing at Sprout Social, VP of Marketing at Hotjar, and VP Marketing & Creative Services at TSL Marketing.
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I have been leading marketing teams for over 20 years and have a passion for growth and results driven marketing. I love researching, testing, and finding what works and get really energized in building new initiatives from the ground up. Nothing is more exciting to me than rolling up my sleeves, finding what works, and making an impact across the business.
I also believe that your team is everything. Having built award winning global marketing teams I love working and scaling a marketing team that will grow collaboratively, push the boundaries together, and have fun while doing so. Whether building for a startup with a team of 1 or scaling a department, I find it critical to connect culture with a accountability and scale together. I am learning more everyday and love to connect with others in the Industry and share insights and strategies along the way!
Before that, I was the CMO at Teamwork, Head of Customer Marketing at Sprout Social, VP of Marketing at Hotjar, and VP Marketing & Creative Services at TSL Marketing.
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I have been leading marketing teams for over 20 years and have a passion for growth and results driven marketing. I love researching, testing, and finding what works and get really energized in building new initiatives from the ground up. Nothing is more exciting to me than rolling up my sleeves, finding what works, and making an impact across the business.
I also believe that your team is everything. Having built award winning global marketing teams I love working and scaling a marketing team that will grow collaboratively, push the boundaries together, and have fun while doing so. Whether building for a startup with a team of 1 or scaling a department, I find it critical to connect culture with a accountability and scale together. I am learning more everyday and love to connect with others in the Industry and share insights and strategies along the way!
