Romain Bidaut

Romain Bidaut

About

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Chief Marketing Officer
Myrtle Beach, South Carolina, United States

Timeline


work
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Résumé


Jobs verified_user 0% verified
  • Dolead
    Head of Growth
    Dolead
    Apr 2025 - Current (1 year 5 months)
    Unlock DoLead's Growth potential to the next level.
  • Reflex Media Group
    Chief Marketing Officer
    Reflex Media Group
    Apr 2024 - Current (2 years 5 months)
    Chief Marketing Officer for Reflex Media Group (now part of Leads.io), a group of companies with multiple acquisition channels delivering B2B SQLs to international clients. At the helm of the group’s Marketing Strategy and Acquisition departments, I drove a 3x increase in Internal Media Buy Volume and doubled ROAS within three months. My strategic overhaul through innovative ABM and GTM approaches resulted in scalable growth, improved profitability, and the successful acquisition of Reflex Media Group by Leads.io in December 2024.
  • The Poken Company
    Digital Marketing Consultant
    The Poken Company
    Nov 2022 - Mar 2023 (5 months)
    This blockchain-based technology startup created the Poken (PKN) cryptocurrency and its decentralized Web 3.0 NTF Marketplace. I advised them on digital marketing best practices and provided recommendations to maximize their freemium model's funnel conversion.
  • Lanet Eood
    Director of Sales Marketing
    Lanet Eood
    Jan 2015 - Apr 2024 (9 years 4 months)
    Led cross-functional teams to drive profitability and growth in a competitive B2C digital content publishing landscape. Developed and executed scalable customer acquisition and retention models, leveraging data-driven strategies to expand acquisition channels, improve marketing ROI, and enhance lifetime value (LTV). Mentored and managed a high-performing 15-person sales and marketing team, driving alignment across acquisition and retention strategies.
  • Payplug ex Dalenys
    Director of Business Development - Digital
    Payplug ex Dalenys
    Jun 2010 - Sep 2015 (5 years 4 months)
    Pioneered new market verticals for this French FinTech specialized in online payment and recurring billing. Forging key B2B alliances and partnerships through strategic presentations at international trade shows. Launched a Lead Acquisition department that drove $4M in incremental annual revenue through scalable customer acquisition initiatives.
  • E
    Operations Manager
    Edencast
    Sep 2008 - Jun 2010 (1 year 10 months)
    Revitalized a struggling ABM affiliate platform through sales-focused GTM strategies, cementing its position as a market segment leader and leading to its acquisition by Rentabiliweb (now Payplug/Dalenys). Reorganized sales and marketing departments, implemented innovative brand management strategies, and developed customer retention initiatives.
  • E
    Performance Marketing Manager
    Edencast
    Sep 2007 - Aug 2008 (1 year)
    Created and led a 10-member media buy team. Increased annual revenue from €175K to €4.5M through targeted SEM, SEO, and CRM strategies, including email targeted campaigns.
  • E
    Traffic Manager
    Edencast
    Mar 2007 - Sep 2007 (7 months)
    Piloted online wide scale traffic acquisition campaigns as a Google Certified Professional, both in Google Adwords GTM campaigns and emailing marketing strategies synergies.
  • L
    Digital Sales Consultant
    La Maison du Convertible Groupe Miswa
    Apr 2006 - Mar 2007 (1 year)
    Revamped website UX and Initiated the company's first online traffic acquisition strategies.
  • P
    Business Owner
    Pedalmancom
    Dec 1997 - Jan 2006 (8 years 2 months)
    Launched one of the first e-commerce platforms for guitar players, capitalizing on a fresh market niche. Scaled operations through early adoption of digital payment systems, creating a strong brand identity and a loyal customer base. Attracted high-profile clientele and generated widespread media attention.
Education verified_user 0% verified
  • Université Paris Cité
    Bachelor of Science (B.S, Computer Programming
    Université Paris Cité
    Major in Computer Programming, thesis obtained by developing Translation Software English to French/ French to English.
  • Musicians Institute
    Graduate, Music Theory
    Musicians Institute
  • Université Paris Cité
    Master's degree, Applied Linguistics
    Université Paris Cité
    Master's Degree in Contrastive Linguistics.
Awards verified_user 0% verified
  • I
    Google Adwords Certified Professional
    Issued by Google
    One of the first Google Certified Professionals to be certified in France.
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