Segun Otulana

Most outbound programs fail silently. Bad data. Manual workflows eating hours. Reps chasing cold leads while the warm ones go dark. The problem isn't effort (or lack of it), it's infrastructure. I build the infrastructure that fixes it. I'm a GTM Engineer specializing in outbound systems, lead qualification pipelines, and AI-powered revenue automation. My work sits at the intersection of data engineering, sales strategy, and automation: translating GTM intent into working systems that run without manual intervention. What I've built: → A multi-stage n8n inbound-outbound pipeline that connects Factors.ai intent signals → Apollo enrichment → Apify scraping → OpenAI qualification → Instantly sequencing — fully automated, zero manual touches. → A 10,000-keyword Reddit scraping + reply-draft generation pipeline for scalable community outreach → LinkedIn ICP qualification workflows that score leads, queue outbound sequences, and trigger Slack alerts — all without SDR involvement → Form → lead scoring → instant SDR call routing automation, reducing triage time from hours to seconds → Clay + diaspora-sourcing workflow that built and scored a fundraising prospect list for a $1M+ initiative Tool stack: n8n · Clay · Apify · Apollo · Instantly · HeyReach · Factors.ai · Smartlead · Slack · OpenAI · HubSpot · basic SQL I am currently orchestrating growth and online content revamp at Marketing Edge — significantly growing our LinkedIn to 600k+ impressions, 2,000+ new followers, and launching an editorial mini-podcast from zero. If your team needs cleaner data, faster signal-to-action, or outbound automation that removes manual SDR work — let's talk. 📍 Lagos, Nigeria | 🌐 segunotulana.lovable.app | 📧 samuelsegun39@gmail.com