John Lovett

John Lovett

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VP, Analytics & Insights
United States

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Résumé

Jobs verified_user 0% verified
  • Seer Interactive
    VP, Analytics
    Seer Interactive
    Sep 2022 - Current (4 years)
  • Akerman Senterfitt
    Shareholder
    Akerman Senterfitt
  • Search Discovery
    Senior Director, Data Strategy
    Search Discovery
    Mar 2018 - Jul 2022 (4 years 5 months)
    Search Discovery is a business intelligence and analytics company that empowers organizations to use data to improve business performance. We engage clients at every stage of data enablement including strategy, implementation, business experiments, optimization and organizational change management.
  • Digital Analytics Association
    President
    Digital Analytics Association
    May 2010 - May 2014 (4 years 1 month)
    The DAA is a not-for-profit, volunteer-powered, member driven association that is the authoritative voice on Digital Analytics. The mission of the DAA is to deliver research, education, community, and advocacy for digital analytics. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2,500 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.
  • Web Analytics Demystified
    Senior Partner
    Web Analytics Demystified
    Dec 2009 - Feb 2018 (8 years 3 months)
    At Web Analytics Demystified our work is incredibly personalized. When you work with our company you will be working directly with one or more of our senior partners from the beginning to the end of your engagement. We work this way because we know this is what is best for our clients, our business, and our reputation. Individualy Eric T. Peterson, John Lovett, Adam Greco, and Brian Hawkins have done a tremendous amount to shape the web analytics industry as it exists today. Together they are working towards a future where digitally collected data has a profound impact on businesses of all types.
  • Forrester Research
    Sr. Analyst
    Forrester Research
    Aug 2008 - Dec 2009 (1 year 5 months)
    Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.
  • J
    Sr. Analyst
    Jupiter Research
    Aug 2007 - Aug 2008 (1 year 1 month)
    As a Senior Analyst with JupiterResearch, John Lovett was responsible for leading the direction and agenda for the Web Site Technologies & Operations practice. His focus areas include web analytics, site search technologies, content management solutions, online commerce platforms, multivariate testing and optimization technologies. John is a frequent speaker at events such as the eMetrics Marketing Optimization Summit, the Semphonic XChange Conference, Web Content 2008, Shop.org and Internet Retailer. He is often called upon to address changes in the evolving digital marketplace.
  • Aberdeen Group
    Research Analyst
    Aberdeen Group
    Oct 2006 - Aug 2007 (11 months)
    Responsible for building and managing Aberdeen's Online Customer Experience practice and elevating research coverage and awareness in web site technologies. Published research includes: Clicks to Customers: The Real ROI in B2C eCommerce, Web Site Search: Revenue in the Results, Web Analytics: The Crystal Ball of Customer Behavior, Online Content Speaks Volumes and Analytics University Parts I & II.
  • W
    General Manager
    Water Transportation Alternatives Inc
    Feb 2004 - Aug 2006 (2 years 7 months)
  • Gomez Inc
    Sr. Analyst
    Gomez Inc
    Oct 1999 - Feb 2004 (4 years 5 months)
    Conducting primary market research and analysis on topics affecting businesses in today‘s online environment. Lovett was tasked with identifying and evaluating online industry trends, technological innovations and successful online applications.
  • W
    Marketing Manager
    Wave Sport Inc
    Jan 1995 - Jan 1999 (4 years 1 month)
    At the time of my employment, Wave Sport was the fastest growing white water kayak produced in the US. Through sales and marketing efforts we grew the company threefold and were acquired by Confluence Kayaks. As Marketing Manager, my responsibilities included strategic direction and implementation of all marketing programs and visual marketing materials. I drafted the company marketing, developed and maintained the corporate Web site, managed outsourced vendor relationships and acted as the production director for all printed and online marketing collateral.
Education verified_user 0% verified
  • Colorado State University
    Bachelor's degree, English Literature (British and Commonwealth)
    Colorado State University
    Jan 1989 - Jan 1993 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • D
    Digital Analytics Competency Framework
    Competency Framework DAA
Publications verified_user 0% verified
  • M
    Social Marketing Analytics: A New Framework for Measuring Results
    Mar
  • Teradata
    The Next Era of Digital Marketing Management
    Teradata
    A marketing metamorphosis is underway. Traditional tactics and channels are being displaced by digital initiatives that are faster, more intuitive, and more relevant to customers’ needs. Many marketers are embracing these new changes, but others are being dragged kicking and screaming into these uncharted, yet immensely promising digital marketing waters. This metamorphosis awaits everyone who is doing business with B2B, B2C, or any other type of consumer today. The changes to marketing are a direct response to the revolutionary changes in consumer behavior. Consumers are empowered with access to information, access to social networks, and unprecedented access to choice.
  • Adobe
    The Conversion Imperative
    Adobe
    Despite deep-pocket spending used to attract new visitors to websites they are not welcomed into the conversion process with the same extravagance or attention to detail. Marketers must realize the online impression at hand may be the only singular opportunity to make an impact on a potential customer.
  • J
    The executable data strategy: A guide to using data with purpose
    Journal Of Applied Marketing Analytics Jan
    This paper analyses how organisations need an executable data strategy that breaks down data strategy into its component parts and enables an agile approach to realising the necessary conditions for using data with purpose.
  • F
    Competing on Customer Experience in the Digital Age
    ForeSee
    We have entered into a new age where competing for customers using traditional methods like price, distribution, or product features simply isn’t enough. The digital age has put the consumer in control with stronger voices, better information and lower switching costs. This newfound consumer empowerment also comes with lofty expectations that, if left unfulfilled, will send customers scampering to your closest competitor. Which begs the question: Is there anything left to compete on? The answer is a definitive yes.
  • J
    Social Media Metrics Secrets
    John Wiley Sons Inc Aug
    Invaluable advice on analyzing and measuring the effects of social media. Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into
  • M
    The *New* Big Book of KPIs
    Mar
    Are you measuring what truly matters, or just what’s easy to track? In this bold update to the classic Big Book of Key Performance Indicators, John Lovett reimagines how Key Performance Indicators should be defined, visualized, and used in the age of AI. Whether you're a CMO, marketing strategist, analyst, or digital leader, this book helps you cut through the noise of vanity metrics and focus on KPIs that drive meaningful, business-critical action. The *NEW* Big Book of KPIs introduces a human-centric framework, the ABCs of Marketing Measurement, designed to measure Awareness, Behaviors, Conversions, and Loyalty across modern, fragmented customer journeys. Drawing from over 20 years of experience in digital analytics, Lovett blends timel
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