Ilonka Farkas

Candidate Experience Intern

Sovrano AI

Jun 2026 - Current (2 months)

MBA Candidate (Marketing & Entrepreneurship) | ESADE Business School

Esade

Sep 2025 - Current (11 months)

MBA candidate at ESADE with an emphasis in Marketing and Entrepreneurship. • VP of Events, ESADE MBA Marketing Club (Board): lead programming and collaborations to bring marketing leaders and practical perspectives to the MBA community. • Member of Luxury & Consumer Goods Club, Entrepreneurship Club, LATAM Club, and Women in Business Club.

Research Director & Associate

Spencer Stuart

Jan 2024 - Jul 2025 (1 year 7 months)

Dual-hat role leading the research function while delivering client advisory work; scaled insight quality, built repeatable research frameworks, and strengthened client experience. • Led a 7-person team to deliver market intelligence and insight synthesis across ~50 concurrent client engagements, ensuring consistent quality and timelines. • Standardized research frameworks (quality controls, templates, “insight-to-decision” workflows) to improve clarity of recommendations and client experience across the region. • Built structured onboarding and coaching that reduced ramp-up time from ~6 months to 2–3 months, improving team productivity and output consistency. • Synthesized market signals into differentiated positioning and proof-point fram

I

Founder

Ilonkas Bakery

Jan 2022 - Current (4 years 7 months)

Small-batch DTC baking venture used to test brand, product, and go-to-market decisions in a real consumer setting. • Built the brand and product portfolio; refined assortment through customer feedback and repeat-purchase patterns. • Owned core go-to-market levers: pricing, packaging, launch drops, and direct-to-consumer distribution. • Developed an Instagram content plan (product storytelling, launches) to drive awareness and demand. • Managed customer lifecycle end-to-end (inquiries, orders, fulfillment, follow-up), ensuring consistent quality and on-time delivery.

Associate

Spencer Stuart

Dec 2021 - Jul 2025 (3 years 8 months)

Advisory role focused on market intelligence, stakeholder alignment, and narrative development for senior-level roles across multiple industries. • Built market maps and competitive intelligence to inform role strategy, target profiling, and outreach approach across 10+ industries. • Translated ambiguous stakeholder needs into clear “positioning” for roles (must-haves, differentiators, and proof points), improving alignment and decision speed. • Conducted 30–40 qualitative interviews per project; synthesized insights into structured criteria and compelling candidate narratives for client decision-making. • Produced high-stakes written deliverables (role briefs, candidate reports) that communicated a clear value proposition and story, tailor

Project Manager

Avicanna Inc TSXAVCN

Oct 2020 - Dec 2021 (1 year 3 months)

• Supported the go-to-market launch of one of Colombia’s first medical cannabis pharmacies, helping define the commercial rollout and patient access model. • Drove market development and acquisition through education and partnerships: engaged 500+ physicians and built relationships with 30+ healthcare providers, resulting in 50+ new prescribers and 150+ recurring patients within the first year. • Created and adapted physician/provider education materials (e.g., slide decks, scripts, product explainers), translating clinical/product information into clear messaging to support adoption. • Contributed to channel and packaging decisions, aligning product presentation and information hierarchy with regulatory requirements and customer needs acro

Production and Quality Control Specialist

Avicanna Inc TSXAVCN

Jan 2019 - Oct 2020 (1 year 10 months)

• Designed and commissioned extraction and purification facilities in ~3 months, scaling weekly processing capacity from 100 kg to 2,000 kg of fresh cannabis flower. • Improved CBD isolation processes, increasing isolate purity from 85% to 99.4% through protocol redesign and process optimization. • Partnered with cross-functional teams to ensure quality standards and consistent output to support downstream product launches.

Project Analyst

Biotoscana

May 2017 - Jul 2017 (3 months)

Supported a multidisciplinary team on new product introduction (NPI) business cases within the inhalers category. • Contributed to business plan development for new product launches, assessing commercial viability and key assumptions. • Built demand forecasts using historical consumption data to support volume planning and launch decision-making. • Synthesized findings into clear recommendations for internal stakeholders.

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