Trent Turner
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Director of Performance Marketing at Eight Sleep
Costa Mesa, California, United States
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Résumé
Jobs
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- SGrowth Marketing ConsultantScaling SignalsJan 2025 - Current (1 year 10 months)
Head of GrowthChewie LabsJun 2025 - Mar 2026 (10 months)- Led Mill’s incrementality-first growth system (Haus geo holdouts), driving budget allocation decisions across paid to maximize contribution margin - Systemized new acquisition channels including podcast audio and YouTube, creating repeatable frameworks to unlock scalable, efficient growth beyond Meta - Aligned the paid and email programs while structuring margin accretive offers to maximize orders growth during peak sales moments- Growth AdvisorLive it UpJun 2025 - Sep 2025 (4 months)
- Growth AdvisorManualJan 2025 - Mar 2026 (1 year 3 months)
- Performance Marketing LeadLive it UpAug 2024 - Jun 2025 (11 months)- Fixed new customer acquisition growth rates (from -xx% YoY to +xx% YoY) following Google and Meta Ads account restructures, improved creative targeting, and revised email and promotion calendars - Built bottom up growth model to create weekly sales and CAC targets across channels, which also connected the quarterly growth priorities to the financial model - Validated a new offer bundle that drove +12% lift in CTR and +67% lift in add-to-cart rates before investing in any additional inventory
- Director of Performance MarketingEight SleepDec 2022 - Jul 2024 (1 year 8 months)- Increased top line revenue double digits Y/Y while dropping CAC for 3 consecutive years - Drove weekly business reviews with leadership that identified market and channel opportunities for growth - Efficiently managed 8 figure paid media budgets across podcast, influencers, Meta ads, Google Ads, YouTube ads, CTV, and direct mail channels - Implemented multi-touch-attribution tool (Northbeam) that reduced customer overlap rate while leveraging its insights to inform budget allocation across channels - Conducted geo holdout tests to identify top performing direct mail creatives, measure brand search incrementality, and identify which digital channels had room to scale
- Senior Paid Media ManagerEight SleepMay 2022 - Dec 2022 (8 months)- Consolidated digital paid media channels post-iOS 14 and leveraged influencer focused creatives to grow digital ad revenue double digits while dropping CAC - Built custom landing pages for all podcast and influencers partners that increased conversion rates
- Paid Media ManagerEight SleepJun 2021 - May 2022 (1 year)- Directly managed Google Ads, YouTube Ads, and Advertorial Meta partners - Built custom landing pages for paid traffic that improved conversion rates
- Senior Marketing ManagerPuppySpotMar 2019 - Jun 2021 (2 years 4 months)- Leveraged Google Ads, Bing Ads, Meta Ads, and Affiliates to increase new customer sales by double digits - Wrote basic SQL queries to dig into top selling geographies and lead types in order to efficiently allocate marketing budgets and inform conversion pixel tracking - Built and oversaw an in-house paid media team that quickly responded to market changes
- Search Marketing ManagerPuppySpotJun 2017 - Mar 2019 (1 year 10 months)- Directly managed Google Ads, Bing Ads, and Facebook Ads accounts - Used tools such as Google Analytics and Google Tag Manager (GTM) to help improve brand performance
- Search Marketing ManagerDigital RoomMay 2015 - Jun 2017 (2 years 2 months)- Directly managed Google Ads and Bing Ads SEM accounts for multiple brands - Profitably helped one of the portfolio brands (PrintRunner.com) grow double digits YoY - Optimized product mix based on LTV and CAC ratios - Implemented brand positioning strategies with the goal of differentiation in a crowded space
- Search Marketing InternDun & BradstreetJan 2015 - Jun 2015 (6 months)- Directly managed search engine marketing campaigns as an intern - Created landing page tests after listening to 100+ customer calls and identifying pain points - Reported on weekly landing page tests
- Agency ProducerFarmers InsuranceApr 2014 - Jun 2015 (1 year 3 months)- Directly managed Google Ads campaigns as an intern - Led the digital marketing strategy which included paid search, blog and social media outreach - Increased website traffic 2x YoY
- Digital Marketing InternCustom CreativesJan 2014 - Feb 2015 (1 year 2 months)- Managed small-medium sized business listings and built out back link profiles - Assisted SEO manager with guest post outreach and website analysis - Implemented and maintained an online reputation management strategy for select clients
- Capital Projects InternCalifornia Lutheran UniversityMay 2013 - Apr 2014 (1 year)
Education
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- bachelor, Bachelor of Science (BS), Business Administration and Management, GeneralCalifornia Lutheran UniversityJan 2011 - Jan 2015 (4 years 1 month)
- QQuartz Hill High SchoolQuartz Hill High SchoolJan 2007 - Jan 2011 (4 years 1 month)