Diana Tsevan
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SEO Specialist | Web Optimization Manager | IT | SaaS
Colorado, United States
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Résumé
Jobs
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Senior SEO ManagerTipaltiJun 2026 - Current (5 months)- Manager, SEO & WebNcontractsNov 2024 - Jun 2026 (1 year 8 months)Ncontracts is a fintech company that provides integrated risk management and lending compliance software for banks, mortgage lenders, credit unions, and fintechs.
• Design and implement data-driven SEO strategies that align with company goals, delivering measurable improvements in organic traffic and conversions.
• Conduct technical SEO audits, optimize site structure, manage indexing, and collaborate with developers to resolve complex technical issues on platforms like HubSpot and WordPress.
• Lead SEO initiatives and manage developers while closely collaborating with content creators and marketing professionals to ensure seamless project execution.
• Manage SEO efforts during M&A transitions, including website audits, - Search Engine Optimization SpecialistNcontractsDec 2022 - Jan 2025 (2 years 2 months)• Development and execution of organic growth strategies to expand the company’s market reach.
• Market research, keyword research, and competitor research, prioritization of keywords to attract a qualified target audience.
• Collaboration with cross-functional teams and ensure a continuous high-quality content flow to educate customers about the latest industry changes and the company’s products.
• Monitoring and analysis of SEO performance and search appearance of the corporate website (metrics/KPI tracking by using Semrush, Ahrefs, Google Analytics 4 and Search Console, Screaming Frog, Microsoft Clarity, etc.). Weekly, monthly, and quarterly ranking, traffic, conversions, etc. reporting and results communication across the - SEO ManagerHES FinTechNov 2020 - Dec 2022 (2 years 2 months)HES FinTech is a software development company that offers loan management solutions designed and developed from scratch as well as provides a full-circle ready-made loan management platform.
• Development and execution of search engine optimization campaigns/plans - including on-site and off-site (link building, outreach) SEO strategies.
• Development and execution strategies for international SEO and local SEO to expand the company's global reach while considering language and cultural differences.
• Changes management to website architecture, content, linking, and other factors to improve SEO positions for target keywords and audiences.
• Technical SEO activities planning and performance monitoring, SEO auditing, and r - Search Engine Optimization ManagerGiniMachineNov 2020 - Dec 2022 (2 years 2 months)GiniMachine is an AI-based SaaS platform that provides dedicated decision-making for business predictions – from banks and lenders to telecom companies and auto dealers.
• Development and execution of search engine optimization campaigns/plans - including on-site and off-site (link building, outreach) SEO strategies.
• Development and execution strategies for international SEO and local SEO to expand the company's global reach while considering language and cultural differences.
• Changes management to website architecture, content, linking, and other factors to improve SEO positions for target keywords and audiences.
• Technical SEO activities planning and performance monitoring, SEO auditing, and reporting.
• Perf - BCopywriter & Junior SEO SpecialistBelVGNov 2019 - Oct 2020 (1 year)BelVG is an e-commerce development agency that specializes in website development on Magento, PrestaShop, and Shopware.
• Close collaboration with industry experts and customers to gather insights, information, and ideas for content development. Collaborate with SMEs to ensure accuracy and relevance in the writing.
• Usage of analytics tools and other SEO resources to track the performance of articles and content pieces. Analyze data to identify areas for improvement and implement optimization strategies to enhance organic search rankings and user engagement.
• Creation of meta descriptions and optimized SEO tags on the website to improve the visibility and click-through rates of the content in search engine results. Ensuring
Education
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- bachelor, Bachelor's degree, Language Interpretation and Translation (English, German)Belarusian State UniversityJan 2014 - Jan 2019 (5 years 1 month)