James Burke

Website Developer and CRO Lead

Luxury Presence

Nov 2025 - Current (10 months)

Freelance

freelance

Aug 2024 - Nov 2025 (1 year 4 months)

Currently freelancing for various companies in media, non-profits, and ecommerce.

Associate Director of Engineering

Penske Media Corporation

Jan 2023 - Oct 2024 (1 year 10 months)

I reported directly to the SVP of Engineering, focusing on resolving complex organizational challenges. In both individual contributor and technical lead roles, I addressed key issues in standardization and operational efficiency. Working cross-functionally, I collaborated with stakeholders to implement technical, cultural, and process-driven solutions. With significant autonomy, I identified and championed initiatives, often bridging engineering, business, and people functions to drive impactful projects forward. Key accomplishments: * Spearheaded a new design system and component library, reducing redesign and acquisition timelines from months to weeks. I initially prototyped and pitched the design system concept, then co-led the impleme

Senior Lead Engineer

Penske Media Corporation

Mar 2022 - Jan 2023 (11 months)

Director of Strategic Technology

Alley

Sep 2019 - Nov 2021 (2 years 3 months)

- Collaborate and communicate with publisher stakeholders, editorial teams, developers, and other SMEs to establish the technical vision and analyze tradeoffs between usability and performance needs. - Prioritize DEI efforts both internally (for team/company culture), and externally (via accessibility and site performance, ensuring equitable access to the product). - Mentor engineers at all levels to achieve professional goals, and improve technical skills and explore new areas of growth (both deep and broad T-shaped skillsets). - Conduct research to remain up-to-date and knowledgeable on industry trends and emerging technologies in anticipation of new processes and system alterations. - Use insights and analytics to Improve Lede platform s

Senior Digital Strategist

Alley

Jan 2019 - Sep 2019 (9 months)

- Led the architecture and migration of a multinational business publication onto an open-source framework which led to a 40% faster load time and 12% decrease in bounce rate in the first month. - As a certified Product Owner, envisioned and implemented strategies on a team with up to 9 individuals to successfully scope and deliver complex media sites in a decoupled/headless WordPress environment. - Planned and coordinated new client discoveries, delivering roadmaps, backlogs, and a cohesive strategic vision for success. - Directly responsible for client budget management and communication with key stakeholders, including internal profit and losses results.

Digital Strategist

Alley

Jul 2017 - Dec 2018 (1 year 6 months)

- Drove company growth and innovation by overseeing the engineering and development of the flagship React-based framework, Irving, which has been leveraged or adopted by 10+ subsequent clients. - Executed discovery and delivery of multiple projects in parallel, while still delivering enterprise-quality results and developing new innovative solutions.

Software Engineer

Alley

Mar 2016 - Jul 2017 (1 year 5 months)

- Organized and oversaw a team of 3 developers in architecting the data structure for an American travel site which resulted in improved performance, robust analytics, and a 10% increase in the Apdex visitor satisfaction rating. - Built a complex, faceted search interface using Elasticsearch for a global academia platform.

U

Freelancer/Owner

Umbrella Fish LLC

Jan 2012 - Mar 2016 (4 years 3 months)

Partnered with small businesses, early-stage startups, and higher education institutions to deliver websites, SAAS products, newsletter campaigns, promotional videos, graphic design, and other digital services to grow and support their organizations. - Execute discovery on projects to develop a scope, budget, and roadmap. - Communicate with stakeholders and users to ensure the best product experiences. - Code and deploy complex web applications.

Intern

Cykodcom

Jun 2011 - Aug 2011 (3 months)

- Used Node.js to develop a real-time collaborative game using mobile phone input. - Develop games in JS for GamesForLanguage.com - Wrote unit tests.

Resident Advisor

East Stroudsburg University

Oct 2010 - May 2012 (1 year 8 months)

As a Resident Advisor, I supervised undergraduate on-campus residents by providing support, counseling, program planning, and acted as a resource for their academic and personal success/growth.

Orientation Leader

East Stroudsburg University

Mar 2009 - Dec 2010 (1 year 10 months)

Acted as a campus leader and representative of East Stroudsburg University. Interacted with thousands of incoming students and parents in an effort to make them feel comfortable and welcome. Was repeatedly sought out for the ability to make someone feel welcome. Maintained a positive outlook and ability to quickly solve problems under stress and with limited resources.

Web Developer

East Stroudsburg University

Feb 2009 - May 2012 (3 years 4 months)

- Worked in a live production atmosphere on a constantly growing and expanding website - Took lead on projects to complete affiliate sites - Develop social media presence on Facebook, Twitter, YouTube, Flickr, and more. - Create content and respond to stakeholder feedback.

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