Ashley Downey

Guest-obsessed, data-driven, and a firm believer in the power of turning ordinary interactions into extraordinary moments. I am a customer-oriented and results-driven marketing leader with expertise in integrated marketing strategy, loyalty program management, brand storytelling, and customer success. Throughout my career, I have been successful at leveraging loyalty programs and 1:1 channel marketing to drive customer acquisition, increase engagement, boost sales/subscription revenue, and maximize retention across CPG, retail, media, and sports/entertainment. I take pride in being regarded as a high-performing team builder and inspiring people leader who collaborates with external partners and internal departments/stakeholders. I strive to foster a culture of innovation, open communication, and collaboration to align members to achieve set goals. Key partners include YouTube, Marriott, Amazon, Nike, Netflix, Google, Caesars, Uber, Target, and P&G.