Roy Cardona

Roy Cardona

About

Detail

Business Development | Tech | web3 & Financial Markets | AEO, GEO, AIO
Metro Manila, Philippines

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • AiDisco Be Discovered
    AI Discoverability Consultant
    AiDisco Be Discovered
    Dec 2025 - Current (10 months)
    I help brands improve how they appear, get mentioned, and get cited across AI search and generative discovery platforms such as ChatGPT, Gemini, Perplexity, Copilot, and other answer engines.

    My work focuses on AI visibility audits, prompt-based search analysis, content architecture, structured data, and authority-building strategies that help businesses become easier for AI systems to understand, retrieve, and recommend.

    Through AiDisco, I support companies in modernising their digital presence for the AI-driven search market, bridging the gap between traditional SEO, brand authority, and the way customers now discover businesses through AI-generated answers.
  • SOS Smart Outsourcing Solution
    Business Unit Director
    SOS Smart Outsourcing Solution
    Mar 2025 - Current (1 year 7 months)
    -Spearheaded the AI and Data Annotation business unit
    -Designed go-to-market strategy, revenue model, and operational roadmap
    -Coordinated cross-functional collaboration with the CEO/COO, marketing, and vendors
    -New business development related to AI-LLM SEO through market research and product testing
    -Led the automation initiatives using Zapier, Dripify together with other sales tools
    -Developed prompt libraries for (1) AI-SEO content review/publishing workflows and (2) venture-building playbooks from ideation to GTM and operational execution, standardizing quality gates, templates, and outputs
    -Spearheaded the company’s own AI SEO initiatives starting August 2025
    →Established best practices (auth
  • P
    Sales and Partnership Manager
    Property Tech
    Nov 2024 - Dec 2024 (2 months)
    -Managed the full sales cycle, including lead generation, prospecting, negotiation, closing, and retention
    -Managed relationships with SME to enterprise-level merchants to drive engagement and revenue growth
    -Oversaw onboarding of new SME to enterprise-level merchants, ensuring seamless integration and activation
    -Generate revenue by converting non-paying SME to enterprise-level merchants into paying customers
  • DERA
    Business Development
    DERA
    Oct 2024 - Jun 2025 (9 months)
    -Developed a tiered partner outreach strategy for businesses ranging from $1M to over $1B in Total Value Locked
    -Design and implement a business development strategy to acquire new partners and clients
    -Help with the fundraising process
  • Confidential
    Business Development, Country Sales (FX, CFD, Derivatives)
    Confidential
    Feb 2022 - May 2024 (2 years 4 months)
    -Achieved annual target for 2023 of more than $11m and hit 115% to 125% of the target
    -Led the Sales Team, consisting of 2 Sales Team Leaders and 13 Client Relations Managers
    -Achieved a 300% YoY increase in deposit output for the country’s sales team
    -Managed the Customer Care Team, including 6 Associates and 1 Senior Associate
    -Optimized the Customer Care to Sales Funnel, resulting in an increased conversion rate
    -Oversaw Influencer/KOL campaigns (Macro to Mega) to enhance brand awareness
    -Ideation and approval of localized nationwide country collaterals (design, content, message)
    -Directed team operations including hiring, training, performance management, and staff termination
    -Collaborated with
  • Confidential
    Assistant General Manager, Business Development Lead
    Confidential
    Sep 2021 - Dec 2021 (4 months)
    -Conducted targeted outreach to medical laboratories, doctors, and pharmacies to establish strategic partnerships
    -Assisted the General Manager in securing key partnerships to expand the product ecosystem.
    -Developed and implemented an onboarding process for customers and partners
    -Designed, executed, and optimized business expansion strategies to drive growth and market penetration
  • Philippine Red Cross
    Project Officer, National Society Development
    Philippine Red Cross
    Dec 2020 - Sep 2021 (10 months)
    -Managed project milestones to ensure timely completion within agreed timeframes
    -Tracked and expedited key budget drivers and success indicators to optimize project outcomes
    -Developed and maintained project documentation and a comprehensive knowledge base for streamlined operations
    -Monitored budget allocation to ensure cost-effectiveness and sufficient project funding
    -Collaborated with major stakeholders at HQ and across 80+ PRC chapters nationwide to drive project success
  • Senti AI
    AI Solutions Sales
    Senti AI
    Apr 2018 - Nov 2020 (2 years 8 months)
    -Contributed to closing a strategic partnership with PLDT Enterprise, the largest telecom provider in the Philippines
    -Assisted in implementing an automated complaint analysis system for the City Government of Manila to improve operational efficiency
    -Provided data-driven insights to support a top Philippine bank in effectively managing a possible crisis situation
    -Delivered actionable insights to enhance brand awareness for a high-profile public figure
    -Managed the end-to-end sales cycle, including lead generation, presentations, proposals negotiations, and post-sales support
    -Served as the primary contact for key stakeholders, including senior-level executives and C-suite, to secure deal closures
    -Collaborate
  • F
    Virtual Assistant
    Freelance Writer self employed
    Aug 2017 - Nov 2017 (4 months)
    -Developed and executed platform-specific link-building strategies to enhance online presence and SEO performance
    -Conducted targeted outreach across multiple platforms to implement link-building initiatives and drive web traffic
  • O
    Creative Staff
    Onehalf Staffing Solutions
    Apr 2017 - Aug 2017 (5 months)
    -Managed and optimized clients’ search ranking for highly competitive keywords through strategic content creation
    -Delivered high-quality content by utilizing tools like CopyScape, MozBar, and keyword research to enhance SEO performance
    -Amplified SEO efforts by writing metadata content on WordPress to improve search engine visibility
    -Composed compelling product descriptions for clients to enhance user engagement and conversion rates
  • O
    Intern Administrative Assistant
    Office of the Secretary to the Sangguniang Panlungsod
    Dec 2015 - Feb 2016 (3 months)
    These were the functions I performed when I was an intern to the said institution:
    • Labelling, sorting, and filing of documents
    • Receive letters which includes recording them on the logbook
    • Routing of documents to different sections
    • Encoding
    • Research
    • Attend/observe meetings or sessions:

    We (my co-interns and I) got to observe the flow of the meeting. The meeting included deliberation of relevant matters, which included compliance of certain projects in the city to the laws that govern it.

    Having observed and absorbed the systematic process, we were able to get a glimpse of how one should painstakingly regard the planning and execution of projects so as not to cause any inconven
Education verified_user 0% verified
  • B
    Bachelor of Arts in Political Science
    Bicol University College of Social Sciences and Philosophy
    Jan 2012 - Jan 2016 (4 years 1 month)
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