Alexander Kemmler
About
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Head of Product Marketing, Ads Division
San Francisco, California, United States
Résumé
Jobs
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Head of Product Marketing, Ads DivisionAutomatticSep 2023 - Current (3 years 1 month)- Head of Merchant MarketingAutomatticJan 2023 - Current (3 years 9 months)Leading efforts to acquire customers of key WooCommerce products, particularly Woo Express.
- Head of Product Marketing (WooCommerce)AutomatticJun 2021 - Jan 2023 (1 year 8 months)
- Senior Product Marketing Manager (WooCommerce)AutomatticFeb 2021 - Jun 2021 (5 months)
- Head Of Product ManagementAiwaAug 2017 - Aug 2020 (3 years 1 month)Lead product development and launch, from concept, through the research phase, and onward to testing and refinement with engineering. From there, I would also manage substantial portions of launch planning and execution, and continue to collect feedback to iterate firmware features and UX.
- Director of MarketingMerz ApothecaryJan 2017 - Jul 2017 (7 months)Responsible for a team of 5 handling overall marketing strategy and execution including advertising, email / automation, direct mail, web design, photography, copywriting, and events. We achieved some remarkable results in each of these arenas. I was sorry to leave it behind, but the opportunity to return to Aiwa and create remarkable audio products was very compelling.
- Director of MarketingeBoundHostMar 2016 - Dec 2016 (10 months)Led lead generation efforts while constructing a new brand positioning and identity, which fed into a website redesign culminating in the Jetrails.com suite of offerings.
- VP Marketing / ProductAiwaJul 2012 - Jun 2015 (3 years)As the head of marketing for Aiwa (re-launched as a start-up in 2015 with the Hale Devices team) I was responsible for creating the re-launch strategy, by studying (through primary and secondary sources) decades of existing brand equity and recontextualizing it for today's consumer audio landscape.
This project touched every detail of the relaunch, from choosing a product category for re-entry, to choosing the size of the holes in the speaker grille. In broad strokes this re-launch resembled a big-firm branding and product development process, effectively undertaken with limited start-up resources.
Beyond working to create the launch product and re-define the brand strategy, I maintained responsibility for advertisi - OwnerSonic Homework LLCDec 2009 - Jan 2015 (5 years 2 months)Retails acoustic treatments to consumers online. Designs, sources, markets and fulfills pro-audio products to consumers via Amazon, eBay, and direct.
Note: This business is still in operation, but only requires a part-time commitment on my part at this time. - Research ConsultantKuczmarski AssociatesAug 2007 - Feb 2009 (1 year 7 months)At Kuczmarski & Associates, I conducted primary consumer research, and interpreted this data to create new brand and product concepts for large clients in CPG and other industries. From there, we iteratively refined those concepts through further qualitative and quantitative testing. Ultimately, we presented a set of concepts to the client, often at the C-level.
- NMarketing InternNeuros TechnologyJun 2006 - Sep 2006 (4 months)Conducted SEO and web-marketing efforts for Neuros
Education
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- BA, EconomicsNorthwestern UniversityJan 2003 - Jan 2007 (4 years 1 month)
Projects (professional or personal)
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Publications
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- EElectronic Musician