Deniss Ankuds

Deniss Ankuds

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Paid Search Manager | Scaling B2B & B2C Brands with Google & Microsoft Ads
Latvia
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Résumé

Jobs verified_user 0% verified
  • Banco Plata
    Performance Marketing Manager
    Banco Plata
    May 2026 - Current (6 months)
    ● Planned, launched, and optimized campaigns across Google Ads and Meta Ads with direct ownership of performance metrics ● Managed acquisition funnels end-to-end, improving CAC, CVR, CTR, and conversion volume ● Built and executed structured testing roadmaps across creatives, audiences, and bidding strategies ● Analyzed unit economics and funnel performance to inform budget allocation and scaling decisions ● Identified key performance drivers and translated insights into actionable optimizations ● Collaborated with creative teams to iterate on high-performing ad concepts and messaging ● Worked closely with analytics and product teams to ensure accurate tracking, attribution, and data integrity ● Proactively identified risks and growth oppor
  • Vivid
    Performance Marketing Manager
    Vivid
    Mar 2025 - Jul 2025 (5 months)
    Key Achievements/Contributions:
    • Set, achieved, and optimized key performance indicators (CPA, CAC) for Paid Search campaigns to support company growth and long-term objectives.
    • Developed and implemented comprehensive Paid Search strategies tailored to company goals and adapted for local markets across multiple countries.
    • Lowered CAC for branded traffic by 56%, reducing CPA from €87 to €38 and delivering €63k in monthly savings on an ongoing basis.
    • Revamped account structure for European markets. Most notably, reduced CAC for the DE campaign from €884 to €786, saving €14k per month and enabling 2.2x more onboardings due to improved campaign efficiency.
    • Planned , launched, and continuously optimized campaign
  • B
    PPC Specialist
    Byron Digital
    May 2022 - Aug 2022 (4 months)
    Actively managed and optimised Google Ads accounts for 3 clients: 2 E-commerce businesses and 1 B2C, lead-gen business in Australia. Managed ad inventory for paid search, shopping, display and Performance Max(PMax). Total managed monthly budget: ±30k AUD.
  • I
    PPC Specialist
    IBX Digital
    Nov 2021 - Aug 2022 (10 months)
    Key Achievements/Contributions:
    • Increased leads by +80% and decreased CPA by 75% for B2B Industrial Computers company in US.
    • Improved ad coverage with impression volume +221% for Auto Tinting business in US. Responsibilities: Developed and implemented PPC strategies to achieve client goals. Provided regular reports and analysis to clients, whilst highlighting campaign performance and areas for improvement. Stayed updated on industry trends and best practices in PPC advertising, as well as incorporated new techniques and technologies into campaigns.
  • Ometry
    Paid Search Manager
    Ometry
    Sep 2021 - Apr 2024 (2 years 8 months)
    Key Achievements/Contributions:
    • Drove targeted traffic and conversions by developing and executing PPC campaigns on Google Ads and Microsoft Ads platforms for diverse PPC agencies.
    • Reduced CPA for large home improvement client by 52% through strategic planning and execution.
    • Achieved significant performance improvement for largest steel producer in Australia by achieving 730% increase in lead volume with 86.66% decrease in CPA in year-over-year data comparison. Worked for various media agencies in Australia within OMETRY (Incl. Slingshot, Involved Media, Revelation Digital) Responsibilities: Analyse campaign data consistently to spot trends, gain insights, and pinpoint areas for enhancement. Conduct keyword research to
  • Rampiq
    Paid Search Specialist
    Rampiq
    May 2021 - Nov 2021 (7 months)
    Responsibilities:
    • Ads campaigns planning, setup & execution
    • Daily campaigns monitoring
    • Restless campaigns enhancements
    • Rigorous performance analysis
    • Internal and client reporting
    • A/B testing and ROAS experiments management
    • PPC Budget estimate planning
    • Competitors’ analysis in a customer niche
  • Klook
    SEM Specialist
    Klook
    Jan 2020 - Jan 2021 (1 year 1 month)
    Key Achievements/Contributions:
    • Enhanced targeting precision, increased ad visibility, and improved ROI for digital advertising campaigns by con-ducting paid keyword discovery, expansion, and optimisation.
    • Assisted in building, optimising, and automating product feed for SA360 in EMEA and APAC region. Executed tests and gathered/evaluated data to uncover trends for optimal ROI in paid search campaigns. Tracked, re-ported, and analysed website analytics along with PPC initiatives and campaigns. Performed multiple activities, includ-ing managing campaign expenses, maintaining budget adherence, estimating monthly costs, and reconciling any discrep-ancies. Optimised copy and landing pages for paid search engine marketing campaigns
  • Cognizant
    PPC Specialist for Google [Paid Search]
    Cognizant
    Jun 2019 - Dec 2019 (7 months)
    Cognizant took over the project at Google done by Accenture before. Therefore the team has been transitioned from Accenture to Cognizant where I continued my service. Key Achievements/Contributions:
    • Developed Google Sheet script to reduce working on Google clients’ cases by roughly 15%. Responsibilities: Identified and executed opportunities for SEA campaign improvement to enhance ad performance and increase click-through rates. Examined PPC campaign performance and devised optimisation tactics. Presented optimisation pro-posals to account managers and clients, including providing data-driven insights, actionable recommendations, and clear explanations. Fostered robust relationships with key stakeholders to facilitate achievement of
  • Accenture
    PPC Specialist for Google [Paid Search]
    Accenture
    Sep 2018 - Jun 2019 (10 months)
    Key Achievements/Contributions:
    • Developed Google Sheet script to reduce working on Google clients’ cases by roughly 15%. Responsibilities: Identified and executed opportunities for SEA campaign improvement to enhance ad performance and increase click-through rates. Examined PPC campaign performance and devised optimisation tactics. Presented optimisation pro-posals to account managers and clients, including providing data-driven insights, actionable recommendations, and clear explanations. Fostered robust relationships with key stakeholders to facilitate achievement of both short- and long-term strategic business objectives. Ensured continual delivery of top-tier quality suitable for Fortune 500 compa-ny's clientele.
  • Studyportals
    Business Development Advisor CEE&Russia [Digital Marketing]
    Studyportals
    Apr 2017 - Nov 2017 (8 months)
    o Working in the University Value Team planning and selling student recruitment campaigns using the variety of StudyPortals products. o Advising and liaising with existing clients - nurturing relationships and ensuring clients are happy with their activity. o Proactively develop an area of new clients, mainly by telephone and email contact. o Plan and attend client meetings. o Involvement in the optimization of the complete commercial cycle: from lead generation, negotiation sales, campaign implementation to reporting and evaluation. o Supporting the Regional Manager for the strategy and approach of growth targets within the Eastern European region. Achievements: o Acquisition of 5 new accounts as well as nurturing existing relationships wh
  • Viking Nederland
    E-commerce assistant|Marketing Campaign Execution team(Temporary contract)
    Viking Nederland
    Aug 2016 - Dec 2016 (5 months)
    o Optimizing and increasing the quality of online marketing campaigns o Communicating/solving the website issues to improve functionality and customer experience o Assisting the Campaign Specialists with administrative tasks within marketing department
  • Viking Nederland
    E-commerce assistant|Merchandising Technology team(Temporary contract)
    Viking Nederland
    Sep 2015 - Nov 2015 (3 months)
    o Optimizing and increasing the quality of online marketing campaigns o Communicating/solving the website issues to improve functionality and customer experience o Assisting the Campaign Specialists with administrative tasks within marketing department
  • MaWood
    Account Manager
    MaWood
    Feb 2015 - Jul 2022 (7 years 6 months)
    Key Achievements/Contributions:
    • Significantly increased the customer base of the company from 3 sales agents to 8 wholesale clients and 4 sales agents which subsequently lead to 30% increase in turnover.
    • Shifted the company to direct exporting of the products by finding direct wholesale traders for cooperation
    • Closed the deal for 250,000€ Responsibilities:
    • Acquisition of new clients and maintaining existing customer relationships
    • Negotiating product orders and closing deals to maximize profit
    • Handling documentation (contracts, POs, invoices, specifications, CMRs)
    • Handling logistical issues and quality claims
  • Kirin PR
    Marketing Intern [Games PR]
    Kirin PR
    Oct 2013 - Jan 2014 (4 months)
    o Researching Russian mobile games market o Researching the possibilities of clients acquisition by using inbound marketing channel o Game medias database creation Achievement: o Developed comprehensive marketing plan for one of the companies client on how to launch F2P mobile game on Russian market
Education verified_user 0% verified
  • Digital Marketing Institute
    Postgraduate diploma in Digital Marketing, Digital Communication and Media/Multimedia
    Digital Marketing Institute
    Jan 2018 - Jan 2019 (1 year 1 month)
  • B
    bachelor, Bachelor of Business Administration (B.B.A.), Business Administration
    Bern University of Applied Sciences
    Jan 2014
  • Fontys Venlo University of Applied Sciences
    bachelor, Bachelor's degree, International Business and Management
    Fontys Venlo University of Applied Sciences
    Jan 2011 - Jan 2015 (4 years 1 month)
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