Scott Kuru

Founder & CEO

Freedom Property Investors

Mar 2014 - Current (12 years 8 months)

During my successful corporate career, I learned how to create massive wealth for the companies I served, however, being a single father with the care and custody of my 4 children, I had never set aside the time to master my own personal wealth creation beyond earning my salary.

So I set out on a journey to find the fastest and safest way to turn my six figure salary into complete financial freedom.

Freedom and happiness for me and my family was my goal.

After doing several courses, bootcamps, conferences and paying thousands of dollars for mentors, I worked out that property was the most certain and safe way to achieve my goal.

After 8 years of investing I have created a property portfolio of ove

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Consumer Membership Manager (Product, Segmentation, Change Management)

Jul 2012 - Mar 2014 (1 year 9 months)

This role is responsible for leading three teams - the Product team - Segmentation Team - Change and Implementation Team - for NRMAs portfolio of consumer road side assistance products to deliver positive P&L performance and meet the needs of Members.

The role focusses on knowing the market and the customers, and cleverly connecting market needs with highly relevant, profitable products which leverage NRMAs core capability and strengths.

This position is also accountable for how NRMAs products are delivered and communicated to the market using our customer segmentation model. The teams combine to lead the development of the annual product marketing & sales plan, collaborating with and connecting the dots between key st

Regional Marketing Manager (Asia Pacific)

Electronic Arts

May 2011 - Jul 2012 (1 year 3 months)

Electronic Arts is the global leader in interactive video game sales with global earnings approaching $4billion.

Entrusted with the ownership of iconic global brands within the gaming market such as 'Need for Speed' and the worlds largest PC game franchise 'The Sims'.

Tier 1 games titles are now the number one entertainment product category surpassing movies and music releases.

Led and directed 12 product managers and key agency partners across the Asia Pacific region in the strategy, development and execution of product launches for major games titles across 12 different global markets.

A&P budget accountability exceeding $3.8 million annually.

Successfully launched new games titles an

Senior Product Marketing Manager

Samsung Electronics

Aug 2008 - May 2011 (2 years 10 months)

Samsung is Australia’s and the world’s leading consumer electronics brand with global revenues in excess of $100 billion USD.

Appointed as Product Manager and later promoted to Senior Product Marketing Manager for Samsung Australia’s largest and most profitable product category, LCD / LED TV, to drive growth in brand preference, market share, revenue and profit.

Developed and executed strategies to achieve corporate revenue targets of over $1billion with accountability for a marketing budget in excess of $30million annually.

Successfully led and project managed launch of new categories of TV within the Australian Market, LEDTV in 2009, 3DTV in 2010 and SmartTV in 2011 leading Samsung to a dominant

Segment Marketing Manager

Telstra

Mar 2006 - Aug 2008 (2 years 6 months)

Appointed as a Segment Marketing Manager within newly formed team created to combat intense competitor aggression and declining revenues within Sydney and Melbourne markets. These markets accounted for approx 35% of Telstra's total revenue within the consumer space.

Within this position I utilised my skills in business analysis and experience in customer touching roles to contribute to the group strategy aimed at reversing the negative revenue and market share trends within Sydney & Melbourne.

My role was then to convert these strategies into tactical sales & marketing initiatives, from idea/concept development, business case, executive approval, marketing execution, channel readiness and post implementation review.

Channel Marketing Manager

Telstra

Jun 2004 - Mar 2006 (1 year 10 months)

A unique opportunity to work across multiple product categories and retail sales channels leveraging and executing against national campaigns and developing targeted local campaigns to drive increased sales within my assigned retail channel portfolio.

Having gleaned a deep understanding of marketing by working closely with product and marketing professionals prior to this role, I was able to contribute immediately to business unit growth.

The skills and capabilities I had developed around managing stakeholders, project management, effective presentations and creativity around problem solving also contributed to my success.

The key objective of the role was to drive and support my assigned retail channel par

Senior BigPond Support Manager

Telstra

Aug 2001 - Jun 2004 (2 years 11 months)

Directly managed a support portfolio with Telstra’s largest outsourced provider of call centre services (Teletech) who provide level 1 technical support for all BigPond customers. The total supplier contract with Teletech was worth in excess of $70million.

Worked continuously with all areas of the BigPond business to reduce front line costs and enhance the customer experience. This included working on project teams for new product development, product launch, marketing campaigns, and other initiatives that impacted the customer.

Key KPIs included managing technical support costs to within budget, delivering on customer satisfaction targets and to contribute constructively to and represent the customer during new produc

Customer Relations Manager - BigPond

Telstra

Jun 2000 - Aug 2001 (1 year 3 months)

Joined BigPond during it's start-up phase. Proud of my contribution to the incredible growth and success of the business, and my close involvement with the launch of broadband services in the Australian market.

The objective of the role was to optimise the management of the BigPond Customer Relations group of 25+ complaints management specialists, and manage the team through the transition of aligning BigPond's policies, procedures and systems with Telstra to ensure a consistent customer experience.

This was a period of intense change and growing pains associated with a start up business. I led the team through challenges with service delivery, the implementation of CRM & billing systems, and multiple new product laun

Sales Team Manager

Telstra

Feb 1999 - Jun 2000 (1 year 5 months)

Led and coached a team of 20 customer service representatives through the transition to becoming sales professionals, actively cross selling, upgrading and promoting Telstra's growing portfolio of products within an inbound call centre environment.

A challenging introduction to a leadership role managing immense cultural change and the adoption of new systems.

Awarded the Sales Team Manager of the Year Award for achieving #1 for sales revenue in 1999/2000.

Sales Consultant - Telstra Mobile

Telstra

Apr 1998 - Feb 1999 (11 months)

Customer service and sales professional within Telstra Mobile inbound sales and service centre

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Scott Kuru

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