Allison Jones

I've been a strategic marketer for over 15 years, and now as Executive Creative Director at True North, I oversee the creative teams to ensure the delivery of innovative campaigns that push the boundaries of what's possible. I'm all about crafting integrated marketing plans that really speak to each brands audiences and drives businesses forward with proven results.

Before joining True North in April of 2024, I was notably spearheading marketing efforts as Vice President at Robin Healthcare, an AI-driven healthcare platform changing healthcare from the exam room. I built the marketing discipline in-house from the ground up and led creative teams and marketing vendors to boost revenue and increase the rate of prospects and deals. In my time there I pioneered Robin's first product design and UX research teams, taking charge of creative direction and design for four major product lines and over 20 app feature releases and overseeing go-to-market strategies.

I consider myself a multi-disciplinary creative leader, guiding and managing creative direction, storytelling, marketing strategies, art direction, and product design. But at the end of the day, my passion lies in building brands across all channels and touch points, leading high-performing marketing teams to deliver compelling brand experiences for my clients and their consumers.