Adam Giuffre

Adam Giuffre

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Vice President of Sales & Marketing
United States

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Résumé


Jobs verified_user 0% verified
  • CIEE Council on International Educational Exchange
    Vice President of Sales & Marketing
    CIEE Council on International Educational Exchange
    Mar 2026 - Current (6 months)
  • Cultural Care Au Pair
    Vice President of Sales
    Cultural Care Au Pair
    Oct 2024 - Mar 2026 (1 year 6 months)
    Cultural Care Au Pair, a division of EF Education First, the largest and most experienced au pair network in the world. As an official sponsor of the U.S. State Department-regulated au pair program for the past 35 years, we have placed more than 150,000 au pairs in the homes of American host families, creating memories and cross-cultural connections that last a lifetime.
  • Cultural Care Au Pair
    Vice President Marketing
    Cultural Care Au Pair
    Feb 2018 - Sep 2024 (6 years 8 months)
    As Vice President of Marketing at Cultural Care Au Pair, I spearheaded strategies to generate and nurture leads across global markets, focusing on scaling operations and enhancing customer experience. Highlights of my role include: Team Leadership: Managed a cross-functional team of 30+ spanning creative, paid media, events, and marketing technology, fostering collaboration across multiple time zones and cultures. Global Campaigns: Directed paid lead generation initiatives across the U.S. and 25+ international markets, driving record-breaking growth in leads and conversions. Strategic Relocation: Relocated to Switzerland to build and strengthen our marketing infrastructure internationally, enhancing the company’s global footprint. Innov
  • Cultural Care Au Pair
    Director of Marketing
    Cultural Care Au Pair
    Dec 2014 - Feb 2018 (3 years 3 months)
    My team managed our digital lead generation efforts in the U.S. and 25+ international markets.
  • B
    Director of Growth Marketing
    Boundless Learning
    Nov 2013 - Nov 2014 (1 year 1 month)
    Boundless is making education more accessible and affordable. Boundless is building an innovative learning platform by curating the world’s best open educational content in 20+ subjects and delivering interactive learning tools to college students. * Lead customer acquisition efforts (paid search via Google Adwords, Facebook Ads, Display Media & Retargeting) * Landing page optimization (A/B testing and funnel analytics) * Customer LTV (Email drip marketing campaigns and retention) * SEO & organic search engine traffic growth.
  • CustomMade Ventures
    Director of Marketing
    CustomMade Ventures
    Nov 2010 - Oct 2013 (3 years)
    CustomMade is an online marketplace connecting Buyers with local Makers of custom furniture, jewelry, and apparel. Founded in 2009, I joined in 2010 as the lone marketing employee and for the next year and a half I drove the strategy and execution across all online channels include paid search, display & re-marketing, SEO, content, social media, and email. I went on to build and lead a team through a number of business model iterations and three rounds of venture funding totaling over $25M.
  • S
    Sr. Manager, Online Media
    SnapApp
    Dec 2007 - Nov 2010 (3 years)
    SnapApp, a performance marketing startup, operated a network of web properties and provided innovative advertising solutions for advertisers and publishers. I joined SnapApp in 2007 as the first marketing hire, and tenth employee overall. I staffed and managed the media buying and search marketing team, as well as managed new business development with direct publishers and networks. * Directly managed $500k of monthly display media and Facebook Ads spend. * Helped to drive the start-up to over $10M in annual revenues * Increased site traffic from 3M to over 35M unique visits per month
  • P
    Business Development Manager
    Prospectiv
    Jun 2005 - Oct 2007 (2 years 5 months)
    Prospectiv is an industry leader in the online lead generation space. I focused primarily on traffic and new customer acquisition. Methods included CPA media buying, affiliate marketing, co-registration and third party email campaigns.
  • Arnold Worldwide
    Media Buying Assistant
    Arnold Worldwide
    Sep 2004 - Jun 2005 (10 months)
    A leading advertising agency in Boston and part of Havas Worldwide. Arnold delivers services across all communication touch points, including advertising, digital, promotions, direct, design, branded content.
Education verified_user 0% verified
  • Bentley University  McCallum Graduate School of Business
    MBA, Management
    Bentley University McCallum Graduate School of Business
    Jan 2009 - Jan 2011 (2 years 1 month)
    Beta Gamma Sigma Short-term abroad programs in France and China
  • Bryant University
    B.S, Marketing and Communications
    Bryant University
    Jan 2000 - Jan 2004 (4 years 1 month)
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