Craig Minoff

Chief Product Officer & Head of Company Operations

Kasa

Aug 2024 - Current (2 years 1 month)

Kasa is the industry-standard brand and operator of flexible accommodations. The company leverages its proprietary tech stack to partner with institutional real estate owners and turn multifamily and hotel properties into high-quality and profitable accommodations that cater to modern business and leisure travelers. I lead Product and Company Operations at Kasa. My mandate is to create scalable technology and internal systems to sustain and drive our growth. This work spans several departments, including Engineering, Design, Product Management and Business Intelligence. I also lead HR & Total Rewards. Together, our team is building unique guest experiences with ground-breaking technology in an emergent hospitality category. Interested in

VP, Product Management & Company Operations

Kasa

Jul 2021 - Aug 2024 (3 years 2 months)

Senior Director, Product Management & Operations

Kasa

Jul 2020 - Jul 2021 (1 year 1 month)

Director, Product Management & Operations

Kasa

Feb 2019 - Jun 2020 (1 year 5 months)

Product Lead

Airbnb

Aug 2018 - Feb 2019 (7 months)

Led the Organic Host Growth team, working to attract more supply to the platform globally focused on non-professional hosts. Our product areas included the host landing page (airbnb.com/host), 'List Your Space' flow and entry points into both. In addition, led the "Supercities" initiative, running two cross-functional host growth laboratories in Paris and London. This team ideated, piloted and rolled out a series of host-focused growth experiments across Product, marketing and BizDev domains.

Product Manager

Airbnb

Sep 2016 - Aug 2018 (2 years)

Product Manager on the Instant Book Adoption team, helping hosts understand the value of Instant Book and convert their listings to allow them. Together with team, converted platform from 35% to 75% Instant Bookings.

Product Strategy Manager, FP&A

Airbnb

Sep 2014 - Sep 2016 (2 years 1 month)

• Worked closely with product leadership in the Marketplace team to define, set and track performance. • Partnered with product teams to identify levers for growth, size opportunities and set a strategy for executing on their vision. • Performed analysis to provide guidance on major business decisions and strategic questions facing the business

G

Director of Growth & Business Intelligence

Grouper

Jan 2013 - Jul 2014 (1 year 7 months)

Joining an early-stage startup means wearing many hats. My primary responsibilities include: • Formulate and maintain customer engagement & LTV models • Collaborate with team leads to create department and company-wide KPI dashboards • Administer $40K+/mo paid acquisition spend, including ROI analysis and campaign management • Work closely with engineering & product to build, test and implement new features

Growth Consultant

Enseñá por Argentina

Nov 2012 - Dec 2012 (2 months)

Teamed with CFO to design and implement a performance dashboard tracking teacher quality at our 11 partner schools

Consultant

The Boston Consulting Group

Oct 2012 - Jan 2013 (4 months)

My time at BCG included client work across a variety of industries, with a focus on CPG and retail. Among the projects I worked on: • Coordinated over 10 leading global financial institutions on a mobile payments innovation initiative • Provided analytic support and prepared content for "The $10 Trillion Prize", an internationally published book on the growing Chinese and Indian consumer base. https://www.bcg.com/publications/2012/captivating-newly-affluent-china-and-india • Segmented the global wine market in a strategy overhaul of a $600M premium wine producer • Performed due diligence for $9B potential acquisition, with market sizing and growth assessments • Ran a supply chain complexity reduction and portfolio rationalization at a major

Associate

The Boston Consulting Group

Oct 2010 - Sep 2012 (2 years)

Sales & Trading Intern

JP Morgan

Jun 2009 - Aug 2009 (3 months)

Spent a summer in the Global Commodities Group on the Institutional Sales desk

Trader

TransMarket Group

May 2007 - Aug 2007 (4 months)

Trading Eurodollar and Euribor futures

Y

President & Publisher

Yale Economic Review

Jan 2006 - May 2010 (4 years 5 months)

Rose from associate to president of a nationally distributed magazine, available (at the time) in Borders and Barnes & Noble nationwide. The magazine featured a broad range of economic topics contributed by students and professors.

Seat Vendor

Levy Restaurants

May 2005 - Aug 2008 (3 years 4 months)

4 summers as a seat vendor for the Chicago Cubs and White Sox. Selling peanuts, hot dogs and the like in historic ballparks.

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