Rocio Elizalde

Head of Sales - Northern Europe

Mixpanel

Feb 2026 - Current (9 months)

Leading and scaling revenue across UK, Nordics, and Benelux, managing a team of Account Executives and Account Managers across SMB, Mid-Market, and Enterprise segments.
H1 results: 101% of target

Partnering closely with our EMEA GM to shape GTM strategy and long-term regional planning.

We're hiring! If you're excited about building, growing, and winning together, let's talk!

Manager Account Management

Mixpanel

Aug 2025 - Feb 2026 (7 months)

Manager for a team of 5 Account Managers, overseeing $32M+ ARR across SMB, MM and Enterprise.

Enterprise Sr. Account Manager III - UK

Mixpanel

Sep 2024 - Feb 2026 (1 year 6 months)

- FY26 President's Club Award Winner - Top 1 Account Manager Globally
- YTD Bookings Attainment: 210%
- YTD NRR Attainment: 116%
- Achieved my annual bookings target by the end of Q3 at 116%

Own and grow the largest Tier 1 enterprise portfolio in the UK, consistently exceeding revenue targets and driving double-digit YoY growth.

Drove sales strategy execution in alignment with company quotas and market dynamics, leveraging MEDDPICC methodology to manage complex sales cycles.

Coached and developed team members in advanced sales skill sets, including negotiation, value selling, and executive communication.

Led ROI-driven conversations with C-level stakeholders to reinforce Mixp

Account Manager III - UK

Mixpanel

Feb 2024 - Sep 2024 (8 months)

- Bookings attainment: 102%
- NRR: 98% of 102% target

Managed high-value enterprise accounts, delivering renewals and expansions by aligning Mixpanel’s value proposition to board-level priorities.

Applied MEDDPICC qualification framework to ensure pipeline rigor and improve forecast accuracy.

Conducted ROI analysis and business case presentations to secure executive buy-in and shorten decision cycles.

Acted as a strategic advisor to clients across industries, shaping data-driven transformation initiatives.

Mentored peers on sales excellence and account strategy, contributing to a culture of continuous improvement across the sales team.

Account Manager II - EMEA & LATAM

Mixpanel

Feb 2023 - Feb 2024 (1 year 1 month)

- Develop account strategies for select accounts, emphasizing adoption, growth and expansion
- Maintain accurate Salesforce records and provide revenue forecasts
- Communicate product updates and gather feedback throughout monthly syncs with my customers
- Collaborate with cross-functional teams, technical partners and resellers
- Provide insights on Mixpanel's position in the analytics market
- Host customer events across Europe and LATAM to foster engagement and knowledge sharing

Customer Account Executive - EMEA & LATAM

Mixpanel

Apr 2022 - Feb 2023 (11 months)

- FY23 President's Club Award Winner - Top 2 Account Executive Globally
- Bookings attainment: 160%
- Top Performer, EMEA
- Both NRR and NDR

Owned complex sales cycles with multi-stakeholder decision makers, leveraging MEDDPICC and ROI-based selling to drive overachievement in FY23.

Consistently built and closed seven-figure opportunities in both existing and new enterprise logos across diverse regions.

Elevated Mixpanel’s market presence by leading discovery workshops and positioning the platform as a board-level analytics solution.

Developed scalable account playbooks for enterprise expansion, later adopted by peers across the region.

Associate Account Executive

Mixpanel

Jun 2021 - Apr 2022 (11 months)

Delivered above-quota performance, earning fast-track promotion to full sales ownership within 11 months.

Managed early-stage pipeline in Southern Europe and LATAM, building GTM momentum in previously underdeveloped territories.

Supported senior Account Executives on Tier 1 enterprise negotiations, gaining early exposure to C-level sales cycles and MEDDPICC methodology.

Built foundational expertise in discovery, ROI positioning, and solution selling, creating the base for continued sales leadership success.

Cloud Marketplace Pre Sales Specialist

Tech Data

Jul 2020 - Jul 2021 (1 year 1 month)

- Responsible to re think, design and execute new workflow processes in order to improve the marketplace experience.
- Work hand by hand with Sales Team to offer best experience to our customers with our Marketplace reducing any backlog.
- Responsible for understanding Vendor market fit and track all relevant metrics regarding sales and marketplace efficency.
- Ensure operational excellence and define processes standarization.
- Work closely with the Product to Market team to share product updates and promos with sales and improve quality.
- Microsoft Azure advisor for Europe countries. Point of contact between Techdata and Microsoft for any product or platform query.

Account Executive - Applications

Oracle

May 2018 - Apr 2020 (2 years)

Drove demand generation through coordinated marketing and sales campaigns, promoting Oracle’s full SaaS portfolio (ERP, HCM, SCM, CX, CRM, Marketing, Social, and eCommerce) across enterprise and mid-market accounts in LATAM.

Owned end-to-end sales cycles: from discovery to solution mapping, consistently aligning Oracle’s cloud applications with customers’ strategic goals and industry-specific challenges.

Built and maintained executive-level relationships, serving as a trusted advisor to C-level stakeholders in large regional businesses.

Developed account strategies, managed forecasting, and led resource allocation to maximize pipeline efficiency and revenue growth.

Presented and sold value-driven

HR Business Partner for Industrial Areas

Tenaris

Jul 2017 - Jul 2018 (1 year 1 month)

- Give support in the performance evaluation processes for industrial areas
- Continous follow up of the international assignements for industrial and technology world
- Create and analyze KPIs for internal movements and resignations

Solution Engineer - Applications

Oracle

May 2017 - May 2018 (1 year 1 month)

Partnered with Account Executives to deliver presales technical expertise, guiding prospects through product demonstrations, proof-of-concepts, and industry-specific benchmarks.

Designed and presented tailored solutions, helping clients understand how Oracle’s cloud applications could unlock ROI and solve core business challenges.

Collaborated with product and engineering teams to ensure proposed solutions aligned with customer requirements and industry best practices.

Developed and delivered high-impact executive presentations that simplified complex technical concepts into strategic business value.

Strengthened customer trust and satisfaction by providing consistent solution advisory and technic

HR Global Mobility Analyst

Tenaris

Feb 2016 - Jan 2017 (1 year)

- Run actions of starting and ending international assignments in SAP
- Help in the preparation of benefits proposals
- Keep updated air tickets account of expatriates
- The position reported to Romania

Freelance Translator

SC Electric Company

Sep 2014 - Oct 2014 (2 months)

Translator of brochures, presentations and notices.

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Rocio Elizalde

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