Kerem Ozkay
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Chief Executive Officer
San Rafael, California, United States
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Chief Executive OfficerCarbon HealthAug 2024 - Current (2 years)- Chief Operating OfficerCarbon HealthJan 2023 - Current (3 years 7 months)San Francisco Bay Area
- SVP MarketingCarbon HealthAug 2019 - Current (7 years)San Francisco Bay Area
- VP of Marketing & Head of eCommerceZ GallerieMay 2018 - Jun 2019 (1 year 2 months)Head of Marketing and ecommerce, reporting directly to CEO. Manage teams of up to 25 employees with a current annual budget of $18MM. Lead teams consisting of catalog development and production, in-house photography, design, data science, public relations, brand marketing, marketing strategy, ecommerce development, ecommerce operations, and ecommerce merchandising. Expanded key marketing initiatives from print or digital only to an integration of a marketing mix that included email, digital, and print initiatives while bringing all creative and strategic functions in-house.
- VP, Marketing StrategyZ GallerieOct 2017 - May 2018 (8 months)Responsible for launch of CRM, which launched ahead of schedule and ahead of full ERP launch. Increased revenue by $6.8MM (62% in-store and 38% ecommerce). Launched 12 triggered campaigns and put together 3, 6, 12, and 18-month roadmap for triggered email campaigns, cohesive on- and off-line campaigns, and omnichannel targeting campaigns, resulting in $1.5MM (55%) year-over-year increase.
- Director, Marketing and Customer StrategyZ GallerieAug 2015 - Oct 2017 (2 years 3 months)Maintained ownership of SEM and email campaigns, expanding SEM into full digital marketing by adding programmatic display and paid social marketing to the mix. Responsible for customer growth (+18% YoY) and omnichannel marketing strategies. Created and led cross-functional Strategic Operations Committee which consisted of leaders from finance, planning, ecommerce, and store ops whose primary focus was to uncover macro and micro business trends that were affecting sales, diagnosing the root of the problems, and leading the company and stakeholders to implement solutions. Lead top growth strategy in the company. Added catalog production and circulation, adding $21MM in new revenue. Owned the circulation, segmentation, and prospecting strateg
- eCommerce and Marketing AnalystZ GallerieAug 2012 - Aug 2015 (3 years 1 month)Owned ecommerce and marketing functions while focusing on projects and efficiencies to grow ecommerce channel. Expanded product catalog and email campaign, added BOPIS option.
- Head of MarketingmissingSTEPMar 2010 - Jul 2014 (4 years 5 months)Lead the go-to-market strategy for finance and investing apps with a target audience of high-level traders who needed access to enterprise-level technology as well as crowdsourced indicators. Lead email marketing campaign, app store optimization, search engine optimization, revenue generation initiatives, free and paid apps, subscription services, web development, and content marketing.
- CHead of Marketing & Web Development / Co-FounderComposite DevelopmentsJan 2009 - May 2012 (3 years 5 months)Developed comprehensive growth strategies for B2C and B2B businesses including financial plans, ecommerce and mobile roadmap, and marketing strategies.
- Internet Marketing SpecialistZ GallerieJun 2008 - Aug 2012 (4 years 3 months)Owned SEO/SEM strategies, online traffic growth, and email strategy for iconic brick and mortar home furnishings retailer looking to become a viable multi-channel retailer.