Ensured successful launch, implementation and operations of website. Managed website promotions and marketing across the internet and increased website traffic and conversion rate. Merchandised newly launched products, managed content and updated website. Coordinated with Sales, Marketing and Distribution in distribution network and multi channel promotions. Lead and maximized ecommerce sales, and achieved goals and customer satisfaction levels. Analyzed and monitored sales and revenue generation through website traffic. Managed budget for all ecommerce functions including expenses and sales. Ensured compliance to industry standards and customer expectations while managing projects and vendor relationships. Developed, enforced and ensured adherence to policies and procedures.
