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Michele Calicchio
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Social Media Manager & Influencer Specialist
New York, United States
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Social Media Activation LeadKenvueJul 2025 - Current (1 year 4 months)- Digital Marketing SpecialistGUJun 2024 - Jun 2025 (1 year 1 month)Led the development & execution of the social media and digital strategy for all platforms to drive new customer acquisition and support business growth. Grew Instagram following by 69% YoY, Impressions by 757%, shared content by 125%, post comments by 125% Led execution of weekly, multi-channel content calendars including video content creation and editing, caption writing and post-scheduling Act as the brand voice by constantly engaging across all channels to grow the community and generate engagement Oversee influencer marketing partnerships and organic influencer relationships Through gifting strategy the number of posts exceeded the gifting standard by 233% & our target by 100% Developed strategies to drive traffic to online and offlin
- Social Media ManagerVeyl VenturesJul 2022 - May 2024 (1 year 11 months)Design and execute social media strategy across Instagram, TikTok, Facebook, and LinkedIn Develop content ideas strategically based on trends and performance of each social platform Direct social media shoots with talent alongside the content creator. Including developing the run of show, briefing talent and producing each piece of content shot and prepping all food content for shoots. Generate reports on organic social performance to make recommendations to meet internal KPIs Work alongside the reactive team to moderate user content and ensure all engagement with the brand are responded to in timely manner Lead all influencer marketing efforts across social media platforms, as well as pitching celebrity talent to work with the brand.
- Social Media ManagerCrook & MarkerJun 2021 - Jul 2022 (1 year 2 months)Collaborate internally to build holistic marketing plans; maintain brand social/e-mail calendar to align with product launches, promo=ons, events, and other brand moments Lead all influencer marketing efforts Generate reports on organic and paid social performance as well as influencer marketing efforts to make recommendations to meet internal KPIs Develop and implement a comprehensive SMS marketing program Assists with the generation of Facebook Ads as well as performance assessment and optimization of ads including; key messaging, CTA, audience demos Plan in-house events, and influencer events and assist with on-premise events Community manages all social media platforms, as well as direct customer service team Collaborate with the assist
- Social Media and Digital Marketing ManagerBaby BrezzaFeb 2020 - Jun 2021 (1 year 5 months)
- Senior Account Executive, Influencer MarketingDeVries GlobalNov 2019 - Jan 2020 (3 months)Skincare + Cosmetics clients
- Social Media & Influencer ManagerKidbox.comAug 2017 - Oct 2019 (2 years 3 months)• Leads the planning, briefing and delivery of original content that complements overarching brand messaging and marketing programs.
• Collaborates internally to build holistic marketing plans; maintains brand social calendar to align with product launches, promotions, events and other brand moments.
• Leads KIDBOX’s influencer marketing efforts including: vetting influencers, managing relationships both personal and agency, negotiating contracts, and reporting on campaign performance.
• Concepts and executes the weekly KIDBOX Facebook Live series including script writing, securing inventory, scheduling guests and hosting. Monitors and reports on the performance of each stream including metrics such as video views, engagement - Social Media & Marketing Associate ManagerRent the RunwayAug 2016 - Jul 2017 (1 year)• Managed Rent The Runway’s VIP Facebook group in addition to managing the brands Facebook, Twitter, and Instagram communities.
• Identified and created relationships that drove brand awareness and adoption in key markets and communities.
• Responded to questions and comments across social platforms to foster a positive community, adding value to the user’s experience.
• Monitored and responded to comments, messages, and complaints in a quick and timely manner and escalated where appropriate to resolve negative experiences.
• Contributed as a host in Rent The Runway’s video series “Office Hours” on Facebook and “Virtual Try On” on Facebook. - Social Media Specialist/Freelance WriterThe Celebrity CafeJan 2016 - Oct 2017 (1 year 10 months)Runs The Celebrity Cafe's Facebook, Twitter, Pinterest and Tumblr pages. I organize all social media content content using Buffer, scheduling all the website's stories to go up in a timely fashion. I also write news reports, top 10 new pieces, weekly television show reviews, breaking news pieces, and feature stories. Since the publication is online, I'm also proficient in using the Slack app.
- Social Media & Copywriting InternPopstar PublishingAug 2015 - May 2017 (1 year 10 months)• Created original content for Twitter, Facebook, Pinterest, and Tumblr — including copywriting and sourcing imagery.
• Generated news stories, feature pieces, and quizzes for both Popstar’s online and print outlets.
• Assisted Popstar’s Editor in fielding email inquiries, incoming calls, live event coverage, and conducting interviews.
• Created and edited original video content in iMovie for social and web purposes.
Education
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- bachelor, Bachelor of Arts (B.A.) Communication Journalism and Related ProgramsRamapo College of New JerseyJan 2014 - Jan 2016 (2 years 1 month)
- Associate of Arts (A.A.) Communication Journalism and Related ProgramsBrookdale Community CollegeJan 2012 - Jan 2014 (2 years 1 month)
- MGeneral Education DevelopmentMiddletown High School NorthJan 2008 - Jan 2012 (4 years 1 month)