Erin Gary

Co-Founder

Accelerazon

Oct 2023 - Current (2 years 10 months)

We founded Accelerazon (ac∙cel∙er∙a∙tion) in 2023 with the sole purpose of helping manufacturers and brand owners take control of and accelerate their sales on the Amazon Marketplace platform. Accelerazon formulates and executes tailored strategies for clients to enhance their presence and sales performance on Amazon.com and its international partner sites. Our goal is to put the power back into the hands of brand owners, by optimally representing their brand and growing the customer base and sales on Amazon, instead of relying on 3rd Party Retailers. We accomplish this through a holistic approach incorporating Amazon Listings Marketing, Amazon Business Consulting, Amazon Account Health Management, and Amazon Advertising.

Amazon Marketing Assistant

The Whitaker Group A Digital Marketing Firm

Apr 2019 - Sep 2023 (4 years 6 months)

-Strategically crafted keyword-specific and branded content for e-commerce websites and Amazon stores, enhancing online visibility and customer engagement. -Designed and executed result-driven advertising campaigns on Amazon, focusing on optimizing product visibility and sales performance. -Developed personalized Amazon advertising strategies for each client, tailoring campaigns to target the customer funnel, drive conversions, and maximize ROI. -Continuously monitored and fine-tuned advertising efforts to adapt to changing market dynamics and ensure cost-efficiency. -Spearheaded the overhaul and modernization of image galleries, improving product presentation and customer appeal. -Conducted thorough price monitoring and analysis, helping c

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Freelance Copywriter (self-employed)

Copywriting Consulting

Jan 2016 - Apr 2019 (3 years 4 months)

-Created original content for websites through creatively branded messages -Thoroughly researched websites' product to ensure content was communicated coherently and meaningfully -Executed content deliverables within demanding deadlines

LTAP Program Manager

Clemson University

May 2013 - Apr 2019 (6 years)

-Communicate effectively with instructors, students, venues, caterers, and hotels to organize and facilitate over 70 annual training events for transportation personnel around the state -Create and distribute multi-modal advertising in the form of paper announcements, email-blasts, and social media alerts to make professionals aware of training opportunities in their area -Develop course curriculum and schedule training based on demand for topics; demand determined through analyzing the data on students’ surveys -Maintain detailed training database of over 5,000 annual participants -Collect and organize data for quarterly reports to the South Carolina Department of Transportation and annual reports to the Federal government -Analyze data to

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Education Consultant (self-employed)

Educational Consulting

May 2012 - May 2013 (1 year 1 month)

-Created personal business plan based on strengths and interests -Expanded clientele through self-designed marketing brochures and social networking -Enhanced students’ writing skills through constructive feedback and edits, resulting in grade improvements -Built a loyal client base by providing services that exceeded the quality of competitors -Guided students through the difficult college application process; using a thorough understanding of the procedure, assignments were given to keep students focused but not overwhelmed -Taught students how to communicate their ideas and ambitions through their essays and applications -Counseled students during college decision process by helping them recognize and prioritize what they wanted from the

Investment Banking Summer Analyst – Depositories Group

KBW

Jun 2011 - Aug 2011 (3 months)

-Created investor presentation for a $1.6 billion bank that was used by senior management to gain investors -Facilitated five live transactions and three client service assignments for companies in the bank and thrift industry which received KBW’s board approval for the banks’ road shows -Redesigned Microsoft Excel templates to incorporate relevant client data into aesthetically pleasing Power Point presentations -Organized database of clients’ financials by using banks’ financial statements, Microsoft Excel, Microsoft PowerPoint, Microsoft MapPoint, and the online database SNL Financial -Developed instruction manual for new analysts and utilized to personally train two incoming hires

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